Monday May 3, 2021 By David Quintanilla
3 Essential Design Trends, May 2021

Spring and contemporary designs are within the air. This month, it’s apparent that designers are feeling inventive with new and fascinating ideas that vary from a brand new fashion for playing cards, homepage experimentation with a number of entry factors or calls to motion, and dangerous typography choices.

Right here’s what’s trending in design this month.


1. “Flat” Playing cards

Card-style design components that enable customers to click on by means of to different content material aren’t new, however the design of those playing cards is contemporary and fascinating.

Fairly than extra closely designed playing cards with shadows and layers of content material, flat kinds are trending. Anticipate this pattern to blow up because of utilization by Google for a buying expertise web page.

The Google instance beneath is fascinating as a result of Google’s Materials Design tips are what helped card-style components develop in recognition beforehand. Nonetheless, these playing cards did embody extra layers, colour choices, buttons contained in the playing cards, and shadows.

At present’s trending playing cards are utterly flat. And exquisite.

Every of those web sites does it in a barely totally different means.

Heartcore, a shopper expertise VC firm, makes use of a sequence of flat playing cards as a navigation aspect to assist customers discover their means by means of the web site. Every includes a shiny colour background with an illustration and a easy textual content block.

Every card has a pleasant hover state the place solely the illustration zooms inside the cardboard body. That is an fascinating impact as a result of it’s precisely the other of the earlier iteration of playing cards, which zoomed your complete card as a hover state.

Google Shopping makes use of that entire card bounce hover state (plus a not-so-flat shadow) for every card. The preliminary design is modern with the pairing of white and picture playing cards with easy textual content in every. You might be enticed to click on round to see what occurs.

Click on Greece is a journey web site design that makes use of easy playing cards with a minimal colour and textual content overlay. The consistency of those playing cards makes the design pop and the fantastic thing about the photographs draw you in. Every card additionally has a hover state with a darker colour masks to information navigation and make textual content components simpler to learn.


2. A number of Homepage Entry Factors

For a very long time, designers have been working off the philosophy that the homepage ought to have one direct entry level, making a direct funnel for the consumer expertise.

These designs throw that concept out the window, with a number of entry factors and click on components.

You possibly can consider it because the “create your individual journey” possibility for these designs.

It may be a dangerous idea in case you are diving into analytics to concentrate to consumer paths. You need to be sure you know what decisions customers are making so as to assist them on the journey to the content material and knowledge that you really want them to get from the go to.

However this kind of design scheme does really feel considerably personalised, placing the consumer in additional management.

Parcouse Epicuriens makes use of three flat card-style components to assist customers choose what they need to see from the house web page. There’s no different button or direct name to motion, which is considerably unusual in at present’s web site design panorama. Customers have to select from one of many playing cards, scroll, or enter utilizing the hamburger menu icon.

Tasty Find makes use of search choices to assist customers begin their journey. What’s fascinating listed here are the alternatives – seek for the meals you need, choose one thing random, or (within the small print) discover much more choices. Customers get three decisions to start their journey with the web site.

What’s fascinating is how easy this advanced consumer journey seems. The design is simple to digest, however so many choices might overwhelm customers. That is a kind of conditions the place you need to watch return search information and knowledge and weigh the danger versus the reward of a lot selection. It’ll be fascinating to observe this design over time and see if the choices lower in quantity.

Accord additionally has a number of ranges of consumer engagement alternative. Choice 1: Each block comprises a click on aspect. Choice 2: Use the search on the prime to slim decisions. That is an fascinating configuration because the homepage for an e-commerce web site as a result of they get proper to product choice and buying with out a softer promote or introduction.


3. Dangerous Typography

Typographic threat has been an ongoing theme for a short while. Designers are embracing experimental and novelty typefaces to face out within the cluttered web site house. Typically it really works superbly, and different occasions, it might probably fall quick.

Right here, every of those trending web site designs makes use of a dangerous typography therapy. The dangers are just a little totally different for every design, from readability to comprehension to font supply.

How Many Plants has duel typography dangers: A cool typeface paired with odd phrase breaks. Apparently sufficient, readability isn’t as large of a priority as you may suppose. That is probably as a result of there aren’t many phrases, and they’re quick. Plus, the imagery ties in properly.

Do you discover a similarity between How Many Vegetation and The Nice Lake? The typography has the identical fashion with a blocky, slab, sans serif with alternating thick and skinny strokes. (It’s the identical font.)

The danger within the typography design for The Great Lake isn’t within the homepage show, though you may marvel what the design is about. It’s carrying this font all through the design. Whereas it seems nice massive and with just a few phrases, it will get just a little harder the extra you see it. Such a psychological studying weight might be troublesome for guests over time, creating a component of threat.

Zmaslo makes use of an fascinating typeface with a liquid impact on prime of an uncommon phrase. That mixture of textual content components makes you suppose arduous to learn the homepage, regardless of its neat seems. The danger right here is weighing visible curiosity in opposition to comprehension. Relying on the viewers, this threat might be well worth the probability.



Spring at all times appears to be that point of 12 months the place designers begin serious about new, contemporary design components. Which may clarify a number of the “riskier” design decisions and experimentation right here.

Whatever the motivation, it’s at all times enjoyable to see the inventive stretch occur. It may be much more fascinating to see what components from these tendencies proceed to develop within the coming months.

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