Marketing
Tuesday May 25, 2021 By David Quintanilla
4 Simple Tips to Help Improve your Instagram Presence [Infographic]


Whereas TikTok has seemingly stolen a few of its thunder of late, Instagram nonetheless stays a key focus for entrepreneurs – and rightly so.

The platform now has greater than a billion active users, whereas Instagram Tales alone sees greater than 500 million active users each single day. Even with youthful generations seemingly changing into extra aligned to TikTok clips, the attain and engagement on Instagram continues to be extremely excessive, and in case you’re trying to maximize your digital presence and attain, it stays a platform that you just have to think about inside your strategic planning.

And in case you’re trying to get began on Instagram, however you are undecided about the important thing parts, this infographic from the group at Giraffe Social Media is an effective, primary abstract.

The important thing focus areas of an efficient Instagram presence might be damaged down into these 4 parts:

  • Efficient hashtag use – Many consultants advise manufacturers to use up to 30 hashtags per post (Instagram’s restrict) to maximise attain, however Instagram itself advises that manufacturers ought to add three to 5 extremely related tags for greatest outcomes. Which technique you go along with will come all the way down to your individual strategy, and can probably relate to your distinctive viewers, however both means, hashtags do stay a key discovery software on the platform
  • Instagram Tales – As famous, Instagram Tales sees 500 million customers per day, and its prime of feed positioning makes it nice for reinforcing model consciousness and engagement. Creating efficient Tales generally is a problem in itself (some suggestions here), however it may be a good way to construct your in-app presence
  • Nice visuals – It in all probability goes with out saying, however the primary Instagram feed continues to be centered on nice, standout visuals – the form of photographs that may make individuals cease mid-scroll and take a look at your posts. There is a vary of tips and advice accessible on how to do that, however in the primary feed at the least, the standard of your photographs stays a key consideration
  • Instagram Reels – Instagram’s TikTok clone does not appear to have taken off as but, however as Instagram continues to seek ways to slow TikTok’s momentum, you possibly can guess that it’ll hold investing in Reels – which may make it a extra related consideration for manufacturers. What’s extra, anecdotal analysis has proven that creating Reels may help to boost your overall Instagram presence, as Instagram appears to place extra emphasis on the choice.

Specializing in these core parts will show you how to construct a simpler, partaking Instagram presence. The under infographic offers a fast abstract of those key pointers.

Instagram engagement tips





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