Tuesday June 8, 2021 By David Quintanilla
4 Tools to Use Instead of Facebook Analytics

We’re going to get actual with you: in case your business is on Facebook, you must be utilizing Fb analytics. Full cease.

In case you’re not accumulating information and insights from the exercise on the platform, then you definately’re by no means going to maximise your impression on the social community’s 1.62 billion daily users.

When using Facebook for business, it’s important to take a structured strategy that ties your social media efforts to actual business goals. Fb analytics present worthwhile info that may assist you monitor and measure your outcomes so you may refine your technique and measure your return on investment.

Understanding how and when individuals work together with the content material you submit on Fb can be an vital approach to verify the Facebook algorithm works for you, relatively than in opposition to you.

Fb is discontinuing its official Fb Analytics device as of June 30, 2021, however the platform nonetheless affords many different methods to gather worthwhile info and insights. And we’re right here to share simply the right way to profit from every one. (We even have options for different instruments, like Hootsuite, that may assist you monitor your Fb efficiency alongside different social networks.)

Listed here are the important Fb analytics instruments you must maximize your enterprise on Fb, plus the important thing metrics that matter.

Facebook analytics tools

While Facebook Analytics (with a capital A) may be shutting down, never fear. There still are three in-platform ways to access important data and insights: Facebook Business Suite, Creator Studio and Facebook Insights. And of course, Hootstuite’s own social analytics for Fb are right here in case you want them, too. Let’s dig in.

Fb Enterprise Suite

As Fb shuts down Fb Analytics on June 30, 2021, they’re recommending customers change to Facebook Business Suite, if accessible.

Fb Enterprise Suite is a one-stop-shop to handle all of your related accounts throughout Fb and Instagram. All of your Fb enterprise instruments stay right here; it’s the place you handle your whole Facebook marketing and advertising activities.

And in case you’re searching for insights into the outcomes of your natural and paid social media on Fb (and Instagram too!), you’ll discover them right here in Business Suite’s Insights section.

Right here, you may see metrics, developments, and visible stories that can assist you acquire insights about your total account, or particular person posts. These insights would possibly embrace…

  • Engagement, together with likes and feedback
  • Demographic details about your followers
  • Attain of your Fb Web page

Be aware that Enterprise Suite is rolling out to interchange Business Manager and will not be accessible in your area fairly but. To entry Enterprise Suite, simply log into the Fb account related to your enterprise — in case you’re eligible, you’ll be redirected to Enterprise Suite while you go to on desktop.

Creator Studio

Creator Studio is a piece of Fb particularly designed for content material creators, compiling all posting, monitoring, managing and monetizing instruments into one place. Creator Studio can be the simplest method to study what new options or monetization alternatives you might be eligible for.

Facebook Creator Studio overview

The Insights tab will function a spread of metrics to offer you details about efficiency and attain of your content material, Pages, and earnings.

With Creator Studio, you’ll be capable to entry insights like…

  • New followers (and unfollowers!)
  • Impressions, attain, and engagement
  • An in-depth breakdown of your viewers and followers
  • Loyalty and efficiency

Discover extra details about Insights in Creator Studio right here.

Fb Insights

Is it infuriating that Fb calls all the pieces on its web site “Insights”? Sure, sure it’s. However right here we’re: on the Facebook Insights page, buried inside Fb Enterprise Supervisor.

Facebook Insights page

Right here you may evaluate content material insights, overarching site visitors developments and unimaginable element about your viewers. It’s a good way to get a transparent image of simply who’s following, watching and liking your content material.

This device might help you dive deep into your viewers, so you may learn to successfully goal your Fb advertisements and natural content material.


Whereas issues could also be somewhat topsy-turvy at Fb proper now because it reshuffles its analytic instruments, at Hootsuite, analytic monitoring will keep the identical.

Customers will proceed to have the ability to monitor their Fb efficiency alongside all their different social networks from the Hootsuite dashboard.

Hootsuite Analytics affords a whole image of all of your social media efforts in a single place. This simplifies your social media analytics work. It saves time and makes it straightforward to match mixture outcomes throughout networks.

You’ll see key metrics for every of your social posts, together with:

  • Clicks
  • Feedback
  • Attain
  • Shares
  • Video views
  • Video attain

You’ll additionally see metrics for every of your profiles, together with follower progress over time. You’ll be able to choose the metrics that matter most to you so you may see all of the related outcomes at a look.

You too can see options for the finest instances to submit primarily based in your account’s historic efficiency.

fans online per hour

5 causes to trace Fb analytics

Understanding efficiency

How are you aware what labored and what didn’t? You have to look again.

This received’t simply provide you with an opportunity to pat your self on the again for profitable campaigns — it’s info that may assist you perceive what path to take your technique in for the long run.

What sorts of content material persistently collected likes? Why did 40 individuals unfollow you final Wednesday? Seeing the chilly, arduous info of what occurred in your account is important to studying, rising, and making your Fb presence probably the most impactful it may be.

Facebook Insights content


You probably have stakeholders or simply some curious co-workers who need to see a snapshot of how issues are going over on Fb, the reporting instruments are awfully helpful.

Export graphic PDFs, spreadsheets or charts from the analytics device of your option to share clear and concise findings and developments.

trends Facebook page reach and Instagram reach

Understanding your viewers

Perhaps you’ve got down to goal one particular group together with your marketing campaign, content material and branding. However you received’t know in case you’re really connecting with them until you examine.

Fb’s treasure trove of information will assist reveal precisely who’s partaking with and following your content material, with demographic and geographic information that covers age, intercourse and site.

Facebook audience demographics

When is your viewers on-line? Do you could have a stunning quantity of followers from Germany? Having the solutions to those questions will assist you both refine your content material to achieve the viewers you need, or pivot your technique to even higher have interaction the people who find themselves tuning in.

Optimizing your Web page

Fb Web page analytics can present you what actions individuals take in your web site, from interacting with posts to clicking in your contact info to clicking by to your web site.

So how do these actions align with the objectives acknowledged in your Facebook marketing strategy?

How are you going to refine your Web page to steer them within the path of your most well-liked actions? Perhaps you must think about altering your call-to-action button. Perhaps you must change your pinned submit. Take into consideration what you actually need individuals to do in your Web page. Then use Web page Insights to see which of the attainable actions in your Web page individuals have interaction with probably the most.

Scheduling your posts at the most effective instances

After all, there are basic options on the market for the best times to post on Facebook. However the easiest time to submit will rely in your particular viewers.

Having the info on when your followers are most probably to be on-line is extremely useful for planning posts, particularly while you pair this intel with a scheduling tool like Hootsuite.

best time to schedule posts on Facebook

Vital Fb analytics metrics

Your viewers is interacting together with your model in so many various methods on Fb: they is perhaps visiting your web page, clicking on an advert, shopping for tickets to an occasion or interacting with a Reside video.

Past the overarching Fb analytics instruments talked about above, it’s vital for entrepreneurs to grasp the distinctive conduct, engagement and demographics behind every of those digital areas and actions.

Fb Web page Insights

Digging into the analytics out of your Fb Web page, you may reveal a wealth of details about what’s clicking with audiences… and what’s not.


How many individuals noticed your posts? Who interacted with them? Which posts did individuals disguise? Did individuals report any posts as spam?

post reach

Publish sorts

What sort of content material is popping off: hyperlinks, video, text-based posts, or pictures? Measure the attain versus the engagement for a compelling image of what clicks together with your viewers.

post types link photo status

Web page views

This tab doesn’t simply monitor how many web page views you’re getting… but in addition who is viewing your web page.

total people who viewed your page

Fb Viewers insights

Inside Fb Insights, you may examine in on each your present viewers and customized potential audiences.

Facebook Audience Insights


You’ll see the highest cities and nations to your viewers, so you may perceive simply the place the likes and followers are coming from.

Age & Gender

The breakdown of age teams and proportion of men and women (no statistics for non-binary folx right now, sadly) is seen right here too.

Fb advertisements analytics

Advertisements Supervisor enables you to view, make adjustments and see outcomes for all of your Fb campaigns, advert units and advertisements.

Facebook Ads Manager


How many individuals noticed your advert? This quantity is vital to match to the precise variety of click-throughs or engagement — in the event that they’re seeing it however not following your CTA, what could have gone unsuitable?

Value per consequence

To measure the ROI of a marketing campaign, this piece of information is vital to revealing simply how a lot bang you bought to your buck.


With the Breakdowns device, you may view your viewers’s ages, the place they’re viewing your advertisements from, and whether or not they’re on cellular or desktop.

Fb Group analytics

Facebook Groups are a tremendous approach for manufacturers to construct fan communities — and a fair higher method to accumulate information on who your most passionate followers are by your group’s Admin Tools. Knowledge like…

Prime contributors

Reveal who the most-involved members of your group are — and probably faucet them for influencer or partnership alternatives.


Understanding when your members are most energetic might help manufacturers perceive when to submit and what to submit for optimum attain.


Observe what number of members are becoming a member of your group, and what the catalysts to surges have been. This would possibly provide you with perception into attainable future promotional alternatives.

Facebook Insights growth

Fb Reside analytics

You’ve already pored over our story on creating Facebook Live videos people actually want to watch — now it’s time to dig into the info to see in case your artistic content material really hit the mark. You will discover Reside analytics by clicking on the Reside video you’d wish to see the metrics for, or discover them in your Video Library tab in Web page Insights.

Facebook Live video analytics

Peak concurrent viewers

Observe the very best variety of simultaneous viewers at any level throughout your video when it was stay.


The general variety of views your Reside video skilled on a specific day.

Common % completion

Did viewers tune in and stick round… or drop out straight away? In case you’ve received a retention drawback, it is perhaps time to rejig your content material technique.

Fb video analytics

Does your viewers love video or hate video? Just one method to discover out: dig into the analytics of this particular sort of submit. Head to Web page Insights and click on on Publish Sorts to see simply how any video is performing total. For extra particular insights on any particular person video, click on on the submit title to see metrics like…

Video retention

An interactive graph will assist you to see precisely which body in your video corresponds to any given second within the video’s run… and what the retention proportion was at that individual second.

audience retention

Common view period

As with Reside video, this statistic is a useful one for figuring out simply how your content material is hitting. In any case, if somebody is tuning in and instantly leaving with out watching the video, how a lot does their “view” really matter?

Video engagement

Right here, likes, feedback and shares are compiled for a transparent image of simply how partaking this content material is.

audience engagement by likes, comments and shares

Fb Analytics and the Fb Analytics app could also be winding down, however as you may see, there may be nonetheless loads of information to research from this platform—and one million other ways to just do that. If data is energy, your model goes to be properly outfitted to have probably the most highly effective social media marketing strategy ever.

Use Hootsuite to schedule your whole social media posts, have interaction together with your followers, and monitor the success of your efforts. Join right this moment.

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All of your social media analytics in a single place. Use Hootsuite to see what’s working and the place to enhance efficiency.

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