Mezcal is a distilled spirit comprised of a number of varieties of agave, in contrast to tequila, which will get produced from a particular kind of agave. Mezcal, nonetheless, can come from any species of the plant.
The Mexican spirit has grown in recognition lately, and in keeping with some analysts, is on observe to proceed growing in each gross sales and consumption. Although produced all through Mexico, most mezcal will get made within the southern state of Oaxaca, a land stuffed with mysticism that serves because the inspiration for Agua Mágica’s branding and packaging.
A brand new mezcal model centered on historically produced small-batch spirits, Agua Mágica’s smoky elixir will get complimented by folkloric motifs and magical realism to painting the wealthy, vibrant space the place it comes from along with the lives of the folks that produce it. The alcoholic elixir performs a major function in the neighborhood, served up in good instances and unhealthy, and even particular events.
The visible id, branding, and packaging, developed with company Mythology, weaves collectively conventional themes and patterns present in Oaxaca, akin to geometric patterns and depictions of mezcal making and ingesting all through the packaging. The bottle is huge on the backside, with a slight blue tint, and wrapped with wire. The label is exquisitely detailed, with among the copy curiously upside-down. The typography has a circulation and air of magic to it, reinforcing the model’s mystic vibe. Historic lore and gothic themes are intertwined and remixed in a contemporary approach, an genuine reflection, in some methods, of Oaxaca itself, with Spanish cathedrals and historical temples present in the identical area.
Agua Mágica Mezcal Joven is offered now for buy and behind the bar of a few of NYC’s best Mexican eating places, together with Cosme, Atla, and Sobre Masa.
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