Marketing
Thursday June 10, 2021 By David Quintanilla
All the Facebook Ad Sizes You Need to Know in 2021


Fb advert sizes change greater than a Radio Metropolis Rockette adjustments costume.

From introducing new advert codecs to consistently updating the size and specs of present photos and movies, Fb likes to maintain digital entrepreneurs on our toes—and with good purpose.

One out of every five digital advert {dollars} is spent on Fb. The platform’s roughly 2 billion month-to-month customers spend a median of 53 minutes a day on the location—greater than Snapchat (33 minutes) and Instagram (32 minutes).

If you wish to attain eyeballs on-line, Fb is the place to do it. Meaning they’re all the time going to determine one of the simplest ways to your adverts to attract in clients.

With all of the adjustments although, how are you purported to design eye-catching adverts that’ll woo clients?

Effectively now you possibly can, with this useful cheat sheet!

Facebook video ads sizes

When it comes to video, Facebook has one key recommendation to its advertisers: design for mobile first.

Fb recommends importing video with sq. (1:1) or vertical (4:5, 9:16 and 16:9) side ratios, to maximise compatibility on each desktop and cellular screens. The platform additionally recommends retaining movies short (15 seconds or much less) and designing movies that work with and with out sound (by enabling captions).

For greatest outcomes, follow the next specs for video adverts:

Fb feed movies

GIF of Facebook feed video sizes

Minimal width: 120 px
Minimal peak: 120 px
Decision: at the very least 1080 x 1080 px
Video ratio: 4:5
Video file measurement: 4GB max
Minimal video size: 1 second
Most video size: 241 minutes

For all video advert varieties, Fb recommends importing the “highest decision supply video accessible with out letter or pillar boxing.” Fb supplies an exhaustive list of side ratios and options accessible for every advert sort.

Illustration of Facebook feed video specs

Use MP4, GIF or MOV format, with a most file measurement of 4GB, and a most size of 241 min.

Fb immediate article movies

Screenshot of a Facebook Instant Article video
Supply: Facebook

Decision: at the very least 1080 x 1080 px
Video ratio: 9:16 to 16:9
Video file measurement: 4GB max
Minimal video size: 1 second
Most video size: 240 minutes

Fb in-stream movies

Facebook in-stream video example
Supply: Facebook

Decision: at the very least 1080 x 1080 px
Advisable video ratio: 16:9 or 1:1 (however helps from 9:16 to 9:16)
Video file measurement: 4GB max
Minimal video size: 5 seconds
Most video size: 10 minutes (restrict could range relying on goal)

Fb Market video adverts

Screenshot of a Facebook Marketplace video ad
Supply: Facebook

Advisable: Highest decision accessible (at the very least 1080 x 1080 px)
Video ratio: 4:5 (however 9:16 to 16:9 is supported)
Video file measurement: 4GB max
Minimal video size: 1 second
Most video size: 240 minutes

Fb Tales adverts

Example of a Facebook Stories ad
Supply: Facebook

Advisable: Highest decision accessible (at the very least 1080 x 1080 px)
Video ratio: 9:16 (1.91 to 9:16 supported)
Video file measurement: 4GB max
Most video size: 2 minutes

Fb video feeds

Example of a Facebook video feed ad
Supply: Facebook

Fb video feeds are completely different from in-stream movies and Fb movies you see in your newsfeed. When a person clicks on a video of their feed, that video will open up in a participant with different video feeds under. These adverts seem in these video feeds.

Advisable: Highest decision accessible (at the very least 1080 x 1080 px)
Video ratio: 4:5 (16:9 to 9:16 supported)
Video file measurement: 4GB max
Minimal video size: 1 second
Most video size: 240 minutes

Fb picture adverts measurement

Your clients wish to see what they’re shopping for earlier than they purchase it.

So if you wish to get your viewers’s consideration on Fb, it’s essential embrace photos in your adverts, ideally ones that showcase your product or model in a novel, eye-catching approach.

However designing picture adverts for Fb might be tough. Totally different advert locations (newsfeed, Messenger, the suitable column) and show codecs (cellular, desktop) typically name for various advert sizes. Fb’s Advertisements Supervisor now even permits you to upload different images for different display formats, and preview the best way an advert appears earlier than it goes dwell.

For greatest outcomes, follow the next specs for picture adverts:

Fb feed photos

Example of a Facebook image ad
Supply: Facebook

Decision: at the very least 1080 x 1080 pixels
Minimal width: 600 pixels
Minimal peak: 600 pixels
Side ratio: 1:91 to 1:1

For all picture adverts, Fb recommends that you just add “the very best decision picture accessible” in both .JPG or .PNG format, cropped to a supported side ratio.

Fb proper column photos

Screenshot of a right column ad on Facebook
Supply: Facebook

Ratio: 1:1 (1.91:1 to 1:1 supported)
Minimal width: 254 pixels
Minimal peak: 133 pixels
Decision: at the very least 1080 x 1080

Keep in mind that proper column adverts are a desktop-only format, however that they “could seem in different areas of the location” too.

Fb Immediate Article photos

Screenshot of a Facebook Instant Article ad
Supply: Facebook

Most file measurement: 30 MB
Side ratio: 1.91:1 to 1:1
Decision: at the very least 1080 x 1080 px

Fb Market photos

Screenshot of a Facebook Marketplace image ad
Supply: Facebook

Most file measurement: 30 MB
Side ratio: 1:1
Decision: at the very least 1080 x 1080 px

Fb Tales

Facebook image ad on Facebook Stories
Supply: Facebook

Should you use a nonetheless picture in your Fb Tales advert, Fb recommends that you just hold about 14% or 250 pixels at each the highest and backside of your picture “free from texts and logos.” That forestalls it from being coated up by instruments akin to calls-to-action and your profile icon.

Most file measurement: 30 MB
Side ratio: 1:1
Decision: at the very least 1080 x 1080 px
Minimal width: 500 px
Most file measurement: 30 MB

Fb search outcomes photos

Example of Facebook search results ads
Supply: Facebook

Decision: at the very least 1080 x 1080 pixels
Side ratio: 1.91:1
Minimal picture width: 600 pixels
Minimal picture peak: 600 pixels

Fb carousel adverts measurement

GIF of different Facebook carousel ads sizes

Carousels allow you to showcase as much as 10 photos or movies in a single advert, with out having the person navigate to a brand new web page.

Carousels can seem in six completely different locations on Fb: the principle Fb feed, the suitable column, immediate articles, Fb Market, the Fb Viewers Community, and Fb Messenger. However all carousel codecs use related picture and video specs.

Fb feed carousels

Screenshot Facebook feed carousel ad
Supply: Facebook

Decision: at the very least 1080 1080 pixels
Most picture file measurement: 30MB
Ratio: 1:1
Minimal variety of playing cards: 2
Most variety of playing cards: 10
File varieties: PNG, JPG, MP4, MOV, GIF

Fb proper column carousels

Screenshot Facebook feed carousel ad
Supply: Facebook

Decision: at the very least 1080 x 1080 pixels
Most picture file measurement: 30 MB
Ratio: 1:1
Minimal variety of playing cards: 2
Most variety of playing cards: 10

Fb Immediate Article carousels

Screenshot of Facebook feed instant article ad
Supply: Facebook

Decision: at the very least 1080 x 1080 pixels
Most picture file measurement: 30 MB
Ratio: 1:1
Minimal variety of playing cards: 2
Most variety of playing cards: 10

Fb Market carousels

Screenshot of a Facebook Marketplace image ad
Supply: Facebook

Decision: at the very least 1080 x 1080 px
Most picture file measurement: 30 MB
Ratio: 1:1
Minimal variety of playing cards: 2
Most variety of playing cards: 10

Fb Tales carousels

Screenshot of a Facebook Stories carouselad
Supply: Facebook

You possibly can showcase three photos in a single advert on Fb Tales with Expandable Carousel. When a person arrives at your story, they’ll have the chance to faucet on the cardboard and see two extra playing cards.

Decision: at the very least 1080 x 1080 pixels
Most picture file measurement: 30 MB
Advisable ratio: 1:1
Minimal width: 500 pixels
Minimal variety of playing cards: 3
Most variety of playing cards: 3

Fb search outcomes

Screenshot of a Facebook search results ad
Supply: Facebook

Decision: at the very least 1080 x 1080 pixels
Most picture file measurement: 30 MB
Most video measurement: 4 GB
Ratio: 1:1
Minimal variety of playing cards: 2
Most variety of playing cards: 10

Fb assortment adverts measurement

Collections are an advert sort that makes it simpler for customers to browse and buy merchandise instantly within the Fb feed. A Assortment often features a cowl picture or video adopted by a number of product photos.

You possibly can select to have your video autoplay when a person scrolls over your assortment. Clicking the video will open Instant Experience, a full-screen expertise designed to drive site visitors on to your product pages. You possibly can add buttons, carousels, pictures, textual content and video to Immediate Expertise adverts. Video and audio will mechanically play whenever you scroll previous them within the app.

Fb feed collections

Screenshot of a Facebook feed collection ad
Supply: Facebook

The primary media asset in your Immediate Expertise would be the cowl picture or video that exhibits up in your assortment advert.

Any vertical photos may be cropped to a max 1:1 ratio.

Decision: at the very least 1080 x 1080 pixels
Max side ratio: 1:1
File varieties: JPG, PNG, MP4, MOV, GIF
Most picture file measurement: 30 MB
Most video file measurement: 4 GB

Extra Fb promoting assets

The artwork of Fb promoting is extra than simply sizes and specs. Right here’s what you’ll have to know to create a very profitable marketing campaign:

Get probably the most out of your Fb advert price range with AdEspresso by Hootsuite or Hootsuite Advertisements. Each are highly effective choices that make it simple to create, handle, and optimize campaigns.

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