Branding
Friday May 7, 2021 By David Quintanilla
Bklik Discovered That Packaging For Kids Can Still Be Minimalistic | Dieline


Designing packaging geared in direction of youngsters is a problem inside itself. How do you make one thing so “blah” in a baby’s thoughts, one thing like cottage cheese, into one thing that resonates a way of enthusiasm and curiosity? Enter Tamara, a high-quality dairy firm based mostly in Armenia. The model teamed up with Brandon Company to supply Bklik, a candy cottage cheese line for teenagers.

In Armenian, Bklik means “a baby who overeats.” With this in thoughts, the workforce created three quirky characters to characteristic on the three completely different flavors. Whereas the packaging tells a shaggy dog story by means of its characters, it is also profoundly minimalistic. Discovering this steadiness is not so simple as this model has made it look, and we applaud the flexibility to create stunning packaging that can even certainly resonate with children.


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Tamara is an organization based mostly in Abovyan, Armenia specializing in producing high-quality dairy merchandise. We had been tasked with creating a reputation, brand, and package deal design for his or her new candy cottage cheese product line. Audience: 5-13-year-old girls and boys. Challenges Primarily based on the target market we wished the product line to speak one core message “make wholesome consuming enjoyable and playful”. Our first problem was to raise the straightforward candy cottage cheese visible id and product to feel and look extra participating and playful in comparison with the remainder of the merchandise out there. The naming of the product line was fairly a problem as we wished the identify to speak the playfulness of the model however be memorable and particularly be straightforward for kids to pronounce. Answer

The identify “Bklik” is an Armenian expression which implies ” a baby who over eats ” subsequently is the right starting to the story of our brothers and sister. Our three little “bkliks” is what we name them, are designed to provide every product a singular character that can resonate with youngsters throughout our goal group. On the package deal itself, we put the chocolate glazed candy cottage cheese entrance and middle to point out off the meals attraction, and we now have the characters manically hanging on to it, once more speaking silliness and playfulness! We all know that the key to each profitable model is the story they inform us and the journey they take us by means of. Each single side of the model ought to inform one cohesive and constant story, and what higher story for a youngsters’s meals product than the basic and relatable sibling rivalry over the scrumptious and mouth-watering deal with!

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