Branding
Monday May 3, 2021 By David Quintanilla
Branding Agency Zero Hits A High Note With Music And Identity For CBD Upstart Enjjoy | Dieline


Going to varsity in Boulder, Colorado, made me hyper-aware of the CBD trade. Earlier than residing there, I considered CBD as one thing akin to collagen. Possibly it really works; maybe it is a placebo. Nonetheless, after turning into a CBD client and having pals who had been additionally CBD lovers, I noticed that it is one thing that does work. The one downside is that there are countless manufacturers in the marketplace, and discovering the correct one is difficult.

Enjjoy has labored with branding company Zero to set their product other than the plenty and efficiently. By making a model based on the mission to create a cheerful occasion that everybody’s invited to, the visible id is each optimistic and colourful. With brightly coloured packaging that is completely gradient to a daring emblem that simply sparks pleasure, Enjjoy’s branding is a celebration I might wish to attend. Every canister’s shade is predicated on the aim of the product. Power, for instance, is a radiant orange to yellow gradient, and Focus is a soothing inexperienced to yellow gradient.

Had I recognized about Enjjoy in school, you’ll be able to guess your backside greenback that I might have been a person of Focus, Power, Chill, and Sleep as these had been all aspects that I at all times wanted (and nonetheless want) a lift in.


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The rise of CBD has develop into probably the most thrilling new developments within the well being and wellness trade, that includes a rising record of latest manufacturers that cater to each want — from relieving aches to offering calm. However this success has additionally resulted in oversaturation, making it arduous for every model to face out and make its message heard. Dealing with this problem, Qualis Customary, one in every of Nevada’s quickest rising hemp-based CBD producers, turned to digitally-native branding company Zero, to reinvent the class with the launch of its newest model, Enjjoy.

With Enjjoy, Qualis noticed a possibility to make use of its appreciable capabilities to introduce the best high quality direct-to-consumer product at a worth that nobody else can match. Seeing Zero’s previous success in launching standout CBD manufacturers, Qualis trusted the company to present their new merchandise a voice and to develop a multi-tiered, “mass-pirational” strategy that might assist Enjjoy talk its model mission. Zero delivered, with not solely designs — together with branding, packaging, content material creation, and web site design — however a full go-to-market technique.

“We have been in a position to work with them on all the things, from their identify, to their mascot ‘Roy’, to the tone of the visuals, to their strategy to e-commerce,” explains Zero Artistic Director Chelsea Goldwell. “From the beginning, it was clear that Qualis Customary trusted the method and our collaboration collectively, which allowed us to strive some actually attention-grabbing methods of telling their story and injecting some enjoyable into the class.”

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A type of enjoyable surprises included a complementary Enjjoy EP referred to as “Now That’s What I Name CBD Quantity 10”. Conceived by Zero and recorded by Justin Krol & Quinn Scharber, the five-track mini-album options infectious grooves and hovering vocals, overlaying subjects starting from the tutorial to the absurd. Standouts embody “Enjjoy Theme”, which takes listeners on a rainbow highway of guitar riffs and lilting harmonies. In the meantime, “No, It Received’t Get You Excessive” goes full pop-starlet in explaining what CBD will and received’t do.

“Initially, we had been going to place collectively a listing of issues folks do not find out about CBD, as a ‘generally requested questions’ useful resource that might additionally operate as a option to clarify Enjjoy’s worth proposition,” say Zero Artistic Director Mark Goldwell. “However ultimately, that concept developed into one thing extra formidable. We wished to assist folks enter Enjjoy’s world of CBD — one which’s a cheerful occasion the place everybody’s invited — so we determined to make a theme tune to ease folks into the model. After which the idea simply grew from there.“

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Finally, Zero’s work on Enjjoy is a testomony to the company’s means to take a consumer from an concept, all the best way to launch — collaborating with designers, stylists, photographers and musicians to develop a model with a singularly imaginative strategy. “We love constructing manufacturers that everybody can get pleasure from,” continues Chelsea Goldwell. “This was a model and undertaking that was near our hearts, each as believers in the advantages of CBD and the ability of a fantastic model to champion a enjoyable, constructive message. After we can work along with a accomplice who actually believes in our experience and the collaboration we’ve got collectively, that’s after we’re in a position to actually make one thing particular. We are able to’t wait for everybody to see, really feel and listen to what Enjjoy has to supply.”

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