Branding
Monday May 3, 2021 By David Quintanilla
BrandOpus Helps Oscar Mayer Unify Portfolio In Brand Refresh | Dieline


Your sizzling canine might need a primary and final title, however Oscar Mayer isn’t nearly your wiener. The model additionally makes chilly cuts, deli meats, and bacon. 

The corporate has been within the meat recreation since 1883 and has grown right into a nationwide model from its midwestern roots. Quick ahead to as we speak, and Oscar Mayer finds itself trying to create a extra cohesive model identification throughout its portfolio of meaty deliciousness.

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The Wienermobile fans enlisted the abilities of company BrandOpus, which dipped into the 137 years value of brand name historical past to convey the identical playful vitality throughout your complete product vary whereas sustaining a definite identification amongst their respective opponents.

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Emblem earlier than and after.
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The rhomboid brand is dynamic and serves as the identical stamp of high quality, and the signature yellow, used on Oscar Mayer’s packaging since 1927, is retained and used persistently on your complete line. Merchandise get grouped by shade—core choices like bacon, wieners, and bologna use crimson as a secondary shade, whereas deli-fresh meats sport a “clear” praise to the company yellow. Premium, choose cuts use a secondary, wood-grained black, and the pure line of meats make the most of a clear white. 

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The Weinermobile, most related to the model’s sizzling canine and on the highway since 1936, can also be integrated into the entire vary of deli merchandise. A customized typeface that exudes pleasure replaces the beforehand disparate sort selections. Lastly, a brand new tagline, “Hold it Oscar,” a part of a brand new inventive platform by promoting company Johannes Leonardo, is used to showcase your complete vary of Oscar Mayer’s deli items.

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Protecting the enjoyable and whimsy on the core of Oscar Mayer, the brand new visible identification and path make use of the deli agency’s lengthy historical past to tie your complete vary collectively in a cohesive approach, leveraging probably the most recognizable and beloved parts of the model with a crisp presentation.

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