Branding
Tuesday June 1, 2021 By David Quintanilla
Butterfly Cannon Redesigns The Dalmore’s Principal Collection With Luxury In Mind | Dieline


The stag represents noble origins, and the symbolic which means behind the animal is globally acknowledged. Butterly Cannon redesigned The Dalmore’s Principal Assortment with full and utter fashionable luxurious in thoughts, and the result’s a label and packaging that is laborious to disregard. The main points are spectacular, from the satin finishes, embossed textures, and a colour palette match for royalty. I think about this bottle in essentially the most regal of bars.


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Since its institution in 1839, The Dalmore has been a voice of authority relating to single malt Scotch whisky. Lately, with its iconic stag proudly main the one malt scotch stampede, the model has skilled exponential progress, with its liquids reaching nice acclaim. While the present packaging had labored properly so far, the Dalmore crew needed to construct on the success of its core Principal Assortment and inject fashionable luxurious cues with a view to set it up for the subsequent section of its progress. The six particular person expressions throughout the Principal Assortment – The Dalmore 12 years outdated, Port Wooden, 15 years outdated, Cigar Malt, 18 Years outdated and King Alexander III – are completely different expressions of the definitive home type. We recognised it was vital to seize these delicate distinctions, while establishing a consistency and confidence throughout the vary that higher mirrored the model’s high-end positioning. Our method was to take up to date design cues from outdoors of the Single Malt class, to interpret the luxurious depth and finesse of the merchandise in an elevated and distinctive manner.

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Main the (re)cost on the outer field was the Royal Stag. A logo of noble origins, globally recognised, and a key model asset, it deserved to be heroed. The stag is now proudly positioned excessive on the pack above the wordmark. With wealthy sculpturally embossed detailing, it has an emboldened presence and standout which is tough to disregard. The sharp traces of the silver band within the decrease half of the field echo the form the stag; framing it and delineating the house for model & product data. The matte texture of the field and micro-embossed motif throughout the satin silver band, convey a recent tactility to the packaging.

As with the liquids themselves, the distinction is within the detailing. Throughout the vary, the unique colors have been subtly enhanced by way of the usage of micro-embossed texture and satin finishes, reinvigorating a standard palette with a contemporary kick. While on the label, age statements have been subtly emphasised and elevated by way of the usage of bespoke fonts.

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The result is recognisably The Dalmore however with added depth and element, leading to elevating the pack designs from the boot room to the drawing room!

“Butterfly Cannon’s delicate redesign of our Principal Assortment has given our Royal Stag the distinguished showcase it deserves – while capitalising on Dalmore’s signature impactful minimalism. We’re assured it’s going to assist place our distinctive single malt on the prime of the class.” Sébastien Gratiot – World Senior Model Supervisor, The Dalmore

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