Branding
Thursday May 20, 2021 By David Quintanilla
Chase Design Group Drew Inspiration From Fun-Loving, Eternal California Surf Culture | Dieline


Summer time is correct across the nook, and I preserve daydreaming of sitting on a seaside with the salty air swirling round my ocean-damp hair. Whereas I would go to the seaside for per week or so shortly, Chase Design Group has created the California-inspired Seaside St Vodka Soda so I can simply fake like I am enjoyable within the sand. The entire branding parts come collectively on this will to speak the contents of the refreshing drink. Holding the cans white with pops of colour that mirror the flavour permits the main focus to be on the strong island vibe of a emblem. It is a Vodka Soda with character.


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It’s at all times summer season on Seaside St. Which is why groovy seaside vibes and sun-drenched coastal signage encourage the appear and feel of packaging for the brand new Seaside St. Vodka Soda beverage from Christopher Michael Manufacturers. Seaside St. is offered in cans with an outer cardboard field.

Created by Chase Design Group, Los Angeles, the emblem consists of straightforward, linear waves and fashionable sans serif font, harking back to acquainted seaside signage, but in addition serving as a mnemonic system. The blue emblem represents the ocean whereas the pure white background communicates the purity of the product. Central to the main focus of the design, it creates a memorable picture in a sea of exhausting seltzers. With 1g of cane sugar, no preservatives, no synthetic colours or sweeteners, no gluten and 100 energy per can, Seaside St. is positioned as a better-for-you various.

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“As a brand new entry out there, Seaside St. wanted to speak its main point-of-difference, that it’s vodka-based, not beer,” says Dave Carlino, Senior Design Director, Chase Design Group. “The identify, the emblem, and the supporting graphics and language all work collectively to speak a refreshing drink match for a sun-soaked afternoon. The big emblem pops off the white package deal whereas “Vodka Soda” is clearly known as out on each the can and the outer field.”

Refreshing, appetizing visuals on the outer pack embrace a half can/half cocktail glass graphic whereas the entrance of the pack options an overhead picture of an icy cocktail glass garnished with taste cues indicating the 4 decisions: coastal lime, cranberry splash, ruby purple orange and Glacier Berry. Classic California way of life images completes the easy, refreshing vibes.

In line with Stephen Goodridge, Co-Founder, Christopher Michael Manufacturers, “Our collaboration with Chase Design Group resulted in a enjoyable and memorable design that pays tribute to the basic California fashion whereas additionally speaking the superior high quality of Seaside St. over different exhausting seltzers.”

Editorial photograph
Editorial photograph



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