Marketing
Monday May 17, 2021 By David Quintanilla
Clubhouse Outlines Plan for Next Stage of Android Roll Out


Sure, it may be behind the instances already, and sure, with extra audio social platforms being launched, the competitors is rising for the app.

However Clubhouse nonetheless has a powerful alternative for progress, which it’s now trying to maximize with a broader Android rollout over the following week.

As outlined on this tweet, stemming from the app’s newest City Corridor assembly, Clubhouse is aiming to be totally accessible on Android by the tip of the week, opening up the app to much more customers.

Effectively, theoretically at the least.

Whereas Clubhouse, the app, can be made out there on all Android gadgets, it would nonetheless only be accessible via an invite-only process. So whereas, technically, thousands and thousands extra folks will have the ability to entry the platform, solely those that’ve been invited will really have the ability to log in.

So sure, extra entry, however not solely open, as such. A minimum of, not but.

Clubhouse’s invite-only method has been each its largest power and largest weak spot, in that it’s fueled a degree of exclusivity, and an air of FOMO across the app, boosting general curiosity. However it’s additionally change into a crutch, significantly as Twitter has accelerated the growth of its personal Clubhouse-like Areas instrument.

With Areas now out there to all Twitter customers with greater than 600 followers, on iOS and Android, that’s stolen Clubhouse’s thunder considerably, as Android customers, and people on iOS, have gotten extra used to tuning into audio rooms inside an app that they already know, and are all capable of entry such equally, with out requiring a selected invite.

That may very well be what’s seen Clubhouse’s download numbers slow, that are anticipated to now see a lift as Android customers come into the fray.

Clubhouse downloads

Besides, it does appear that Twitter has blunted the app’s momentum considerably – whereas Fb has just launched the first stage of live testing for its Clubhouse-like audio social choices.

So whereas it’s clearly a optimistic that Clubhouse is coming to extra customers, it’s tough to measure the potential impacts, and advantages, of such.

Will Clubhouse see a resurgence now that Android customers can log in – or will its invite-only method negate these features, and see the app’s numbers stay flat, as extra customers change into additional aligned to different, in-app audio social instruments?

It’s too early to jot down Clubhouse off solely, however the problem earlier than it’s rising – and it seemingly must speed up person entry so much sooner to maintain up with the competitors.





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