Branding
Monday May 10, 2021 By David Quintanilla
Everyday Canned Food Packaging Design By Barceló Estudio Makes You Wonder If The Glass Is Half Full or Half Empty | Dieline


Typically the glass is half full, and typically the glass is half empty. The one factor that modifications between the 2, although, is our perspective. Barceló Estudio is difficult our outlook by creating the packaging of canned seafood merchandise that insights a way of the unknown. The half-done sample is a nod to the glass-half-full conundrum, and we cherish it when packaging makes you surprise. The colours and typography are contemporary and trendy, and when paired collectively, create an virtually tranquil aura. Now I am curious, is the sample design half-incomplete or half full?


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Firm specialised within the distribution and advertising of canned seafood merchandise.

The idea of the packaging relies on the metaphor that refers back to the optimistic or pessimistic reflection of a glass half full or half empty of water. This experiment goals to deliver us nearer to the actual imaginative and prescient of the occasions that happen in our day by day lives, and to position us in entrance of our personal imaginative and prescient of all of the issues that occur to us. However, ultimately, it would not matter the way you see the glass so long as you mirror on how it’s, as a result of ultimately each imaginative and prescient is equally right. The glass appears to be half full in addition to half empty and it solely is determined by the second wherein this reflection is valued.

Calm, tranquility. Coloration, explosiveness. A brand new manner of approaching preserves to our day by day life, a pause, a second. Additionally near a brand new trendy and younger technology, with a contemporary and reflexive communication. A approach to transcend a easy product, or a snack, or a Sunday ritual.

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It is about getting out of the routine and breaking with what we do every single day. Possibly that shock issue. Possibly new methods of seeing, understanding and reflecting on the on a regular basis and turning it into one thing extra particular.

And the way do you see the can?

Easy and minimalist strains to visually symbolize the contours of the cans and provides every factor a particular prominence that along with the colour creates flexibility within the number of merchandise.

Typography with a excessive distinction between the antlers with a slight trendy handwriting, accompanied by a humanist typography with a geometrical base.

Fedrigoni Freelife Vellum 215gr paper has been used and 1-ink offset printing.

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