Marketing
Thursday May 6, 2021 By David Quintanilla
Facebook Adds New Messaging Features, Including Chat Themes and Read Receipts on Instagram


Fb has unveiled a raft of new messaging features throughout Messenger, Instagram Direct and Messenger Youngsters, with new, themed stickers and backgrounds, visible replies and skim receipts on IG, improved audio recording instruments and an up to date archive characteristic.

None of those new instruments is groundbreaking, essentially, however they do all add one thing further, which may very well be useful in your interactive course of.

First off, on new chat themes – final month, we reported that Fb was working on new Star Wars themed backgrounds for Instagram Direct chats, which some had speculated could also be tied into the approaching Could the 4th celebration.

Instagram Star Wars theme

Now, Fb has formally launched these backgrounds, together with further new themes for ‘Selena: The Collection’, offering one other option to customise your chats on each IG and in Messenger.

Messenger backgrounds

As you may see, the brand new themes change your chat backgrounds into these stylized visible variations, which may very well be nice for followers of each franchises.

They usually might additionally level to new model promotion and tie-in alternatives, with Fb doubtlessly providing these as a brand new method for leisure manufacturers to attach with followers.

There’s nothing to counsel that Fb will take that subsequent step, and it has run themed tie-ins like this previously, and so they have not develop into a typical promotional providing. Nevertheless it might find yourself being an attention-grabbing addition for bigger scale campaigns in future.

To activate the brand new Star Wars or Selena chat themes in Messenger or Instagram, head to your chat settings and faucet ‘Theme’, then choose from the choices on supply.

One other themed addition is a brand new set of stickers on Messenger and Messenger Youngsters which rejoice “the range and impression of Asian and Pacific Islanders” for API Heritage Month.

Facebook API month stickers

The addition of those new stickers on Messenger Youngsters is especially attention-grabbing – as defined by Facebook:

“Youngsters can discover the richness and variety of distinctive traditions, histories and cultures throughout Asian and Pacific Islander nations via a sequence of Messenger Youngsters digicam stickers. We even created a straightforward sticker reference information to assist dad and mom have extra in-depth conversations with their children round API cultures.”

Messenger Kids stickers

The added reference guide offers an academic component – so moderately than simply being a cool addition for youths’ pictures, the characteristic additionally serves an academic goal, which can be a extra energetic option to interact children in seasonal, historical-based occasions.

Messenger Kids API stickers guide

It is an attention-grabbing experiment, if nothing else.

You possibly can entry the brand new Messenger Youngsters API Month stickers information here.

On the extra useful aspect – although possibly extra intrusive – Fb can be including learn receipts in Instagram Direct, so you understand when individuals have seen your DMs.

Instagram read receipts

I do not find out about learn receipts. Looks like a ratchet for angst, in lots of circumstances – however nonetheless, there may be useful worth in understanding when your message has been seen. It simply is dependent upon what your expectations are for reply, and the way that impacts your psychological response.

Both method, now it is there to maintain you up to date.

Instagram’s additionally getting new visible replies, which is able to allow customers to answer a DM with one other picture or video.

“Merely faucet the digicam icon to reply with a photograph or video of your individual.”

Instagram visual replies

That might have some model performance in diagnosing product points, or responding with product examples in-stream. It might assist, for instance, with say, a style matching service, the place customers ship you one merchandise, and what you are promoting replies with a complimentary product out of your catalog.

There is a vary of potential makes use of right here, and it may very well be one other one to experiment with. The brand new operate is now out there on iOS, with Android coming quickly.

Subsequent up, recognizing the rising curiosity in audio, Fb’s additionally including a brand new tap-to-record performance on Messenger, which will even quickly be out there in Instagram DMs.

Tap to Record on Messenger

“We’re making it simpler to go hands-free with tap-to-record on Messenger (and Instagram coming quickly) Now, you not want to carry down the mic – tap-to-record means that you can craft the right audio message whilst you’re doing different issues and makes it a extra accessible characteristic.”

It is a pretty easy, but useful choice, which might assist customers file and ship their voice messages.

Which, given the broader audio social pattern, is changing into extra vital. Fb notes that there is been a 20% enhance in audio messaging within the US in latest months.

And lastly, Fb’s additionally including a brand new ‘swipe to archive’ course of inside Messenger to raised facilitate inbox clean-up and administration.

Facebook Messenger archive

Fb’s additionally including a brand new Archived Chats folder on cellular to raised allow customers to seek out their previous chats.

“As an alternative of getting to manually seek for archived conversations in your cellphone, simply faucet your profile picture and choose Archived Chats for a full checklist of archived threads.”

Personally, I discover these shortcuts annoying at instances, as a result of I all the time find yourself archiving the improper factor, however simplifying this course of will make it simpler to maintain your inbox extra manageable, whereas additionally protecting your previous exchanges for reference.

As famous, none of those are groundbreaking adjustments, however all of them add one thing, and every can have particular worth for sure customers.

Most attention-grabbing might be visible replies, however the instructional additions to Messenger Youngsters stickers even have potential, and the chat backgrounds might additionally find yourself changing into a much bigger deal for model promotions in future.

Both method, some new messaging concerns. Replace to the newest model of every app to entry these new options (if out there in your OS).



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