Marketing
Tuesday June 1, 2021 By David Quintanilla
Facebook Announces New Features and Support Initiatives for Pride Month


June is Satisfaction Month, and Fb has announced a spread of latest in-app options and instruments to assist customers take part within the occasion, in addition to new help initiatives to assist present steerage and recommendation for the LGBTQ+ neighborhood.

First off, Fb has added a spread of latest celebratory options in its primary app, together with submit backgrounds, customized avatars and stickers for each Information Feed posts and Fb Tales.

Facebook Pride Month

Fb’s additionally added a brand new, colourful, animated Satisfaction emblem within the app, which was designed by Berlin-based artist Jasmina El Bouamraoui.

Facebook Pride logo

Over on Instagram, the platform has additionally added a spread of latest stickers for feed posts and Tales, whereas it is also bringing again rainbow hashtags for the occasion.

Instagram Pride Month

As you possibly can see right here, while you use a Satisfaction-related hashtag in your posts, it would change to a rainbow textual content show on the printed submit, when you’ll additionally see a rainbow-colored ring round your Instagram Tales while you add the identical hashtags into your Tales frames.

Along with this, Fb’s additionally launching a customized hashtag feed for #Satisfaction which can showcase content material from associated teams, publishers and public figures, whereas it is also including new Satisfaction backgrounds and chat themes on each Messenger and Messenger Children. 

Fb’s additionally trying to help LGBTQ+ owned companies, with curated #Satisfaction collections in each Fb and Instagram, which can showcase themed gives and merchandise: 

“For instance, you possibly can uncover limited-edition face decals by Euphoria make-up artist Donni Davy in collaboration with Face Lace, with a portion of proceeds going to Trans Lifeline and an unique Dragun Magnificence ‘Satisfaction Pack’ by Nikita Dragun – each out there with in-app checkout.

Fb’s new Live Shopping Fridays initiative will even tackle a Satisfaction focus, with occasions that includes merchandise from LGBTQ+ founder manufacturers, and selling help of related initiatives.

Fb’s additionally trying to present extra help for LGBTQ+ communities by partnering with a spread of NGOs and specialists to share psychological well being sources, and showcase inclusive Fb communities. 

“In Poland, folks can comply with these conversations on the Marketing campaign Towards Homophobia (KPH) NGO web page and in LGBTQ+ teams. And in Germany, we’re partnering with Satisfaction Berlin to launch a Messenger chatbot with details about LGBTQ+ communities and galvanizing creators, in addition to NGOs that supply counseling.”

Satisfaction Month is a crucial alternative to point out help for marginalized communities – and for Fb particularly, that is a key level, on condition that it now manages the most important linked assortment of people in historical past. It is essential that everyone feels welcome, and supported throughout the firm’s apps, whereas Fb additionally supplies the most effective alternative for most people to point out their help for folks from all communities, which may help to additional tackle considerations round inclusion and acceptance.

Certainly, Fb additional notes that greater than 25 million folks on Fb at the moment are a part of at the least one of many 34,000 public teams that help LGBTQ+ folks. 

Given this, Satisfaction Month is a key alternative to deal with these key considerations, and underline help for all members of the neighborhood.



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