Marketing
Friday June 11, 2021 By David Quintanilla
Facebook Launches Sponsored Chat Themes, Payment QR Codes and Quick Replies for Messenger


Fb has introduced a brand new set of sponsored chat themes for Messenger, in addition to a brand new fast reply bar for shared photographs, and QR and cost hyperlinks which make it simpler to request and ship cash inside your message threads.

First off, on the brand new themes – as we reported yesterday, Fb has added a brand new Messenger theme for the most recent movie within the ‘Quick and Livid’ franchise, which might level to coming sponsored theme alternatives throughout the app. Fb has now added to this, with further themes from Olivia Rodrigo, to have a good time the launch of her new album Bitter, in addition to a ‘World Oceans Day’ theme.

Messenger chat themes

Fb hasn’t made this a official ad providing as but, however the enlargement of its customized themes, tied into movie and music launches, might level to this changing into a brand new alternative in future. It could probably be a extra high-end model promotion strategy, nevertheless it might assist to extend engagement round such releases, and construct hype throughout the app.

To check out the brand new themes, select a dialog, navigate to its settings, and click on ‘Theme’.

Along with this, Fb has added a brand new Fast Reply choice when viewing media in a message thread.

Messenger quick reply

As you’ll be able to see right here, now, customers will be capable to add a response to a shared picture by replying beneath the picture itself when in view mode.

Beforehand, if a buddy despatched you a video and also you clicked to observe it, the video would increase to your complete display and also you needed to exit the media view to reply to it. The replace will streamline that connection, which might assist to facilitate extra engagement.

And lastly, Fb has additionally added new QR codes and cost hyperlinks choices in Messenger, to higher allow funds transfers throughout the app.

Messenger funds transfer

The principle addition right here is that the method will allow customers to ship cash to, or request cash from, anybody within the app, even in the event you’re not linked to them already.

As defined by Messenger:

“No have to obtain a separate cost app or add new contacts on the fly! To entry your private QR code and cost hyperlink, go to your Messenger settings and faucet “Fb Pay.” Merely share the cost hyperlink or enable your mates to scan your QR code to ship or request cash.”

The replace eliminates the necessity for Messenger customers to obtain or use every other apps to make funds, which might assist to present Fb a aggressive edge in facilitating extra transactions. Fb is working to make Messenger a extra helpful utility, in additional methods, and with the capability to make funds in-stream, that would assist the corporate add in additional enterprise transaction instruments and different processes to enhance its utility.

These are some attention-grabbing updates, and whereas the chat themes have been round for some time now, and streamlined replies for photographs will not be revolutionary, as such, all of them add to the broader image within the app, and construct on its capability, notably for promotions and transactions. 

You possibly can learn extra concerning the newest Messenger updates here.



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