Mexico-based Futura has created essentially the most playful packaging for the alcoholic beverage model, Bueno Chao. The colour palette pairs completely with the quirky but ironic illustrations, and the 4 flavors of espresso, ginger with lemon, matte, and pure, are every represented by way of a considerate coloration pairing. The packaging design for Bueno Chao is whimsical whereas nonetheless sustaining a smooth editorial look.
Bueno Chao is a Hispanic expression utilized in a state of affairs of indifference after dropping curiosity in one thing. From this concept, we created a Laborious Seltzer, when somebody desires to take psychological distance.
We complemented the graphic line between the intense and the humorous, with ironic illustrations the place the characters, contradictorily, act of their context; like a monkey singing at a funeral or an octopus consuming ice cream in winter. The editorial design intensifies the grownup character by way of its typography, with the usage of organized and easy grids.
Likewise, the colour palette makes use of opaque tones that assist to tell apart the totally different shows of the Laborious Seltzer in accordance with its 4 flavors – espresso, ginger with lemon, matte and pure – with out changing into too vibrant or flashy, holding them elegant.
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