Branding
Thursday May 13, 2021 By David Quintanilla
Gerry’s Hard Seltzers Brand Identity | Dieline


Gerry’s, designed by Studio Chong x Freytag Anderson, was created with one thought in thoughts, “life’s too quick to show down good occasions with buddies.” The design of the cans finally speaks to this mindset with enjoyable, shiny, and electrical cans. Suppose pinks, purples, blues, and greens, all with a stunning playful emblem font and middle. These vodka seltzers are certain to encourage you to get after a great time and even simply sit back and calm down. There are not any such factor as boring plans, simply boring folks, and Gerry’s has got down to be sure you’re not considered one of them.


Editorial photograph

In a client deep dive, we discovered some fairly miserable information: our target market was feeling fairly low. Rising up with 24hr information and surviving their first world pandemic, stress ranges had been at an all time excessive.

However regardless of all of it, 99% of shoppers expressed a optimistic outlook on their put up Covid-19 future, and we thought there was one thing fairly shiny and delightful in that.

So, we thought, why not make a model that introduced just a little optimism again into the world?

So we made a low calorie exhausting seltzer to make kicking again with a chilly one the best determination of your day. No arm twisting. No drama. No plan, if you happen to don’t need one. Simply crack open a can and get the convo going. In any case, life’s too quick to show down good occasions with buddies.

And once we drink with Gerry’s, it’s all the time good occasions, assured.

Your entire model id was designed to be contemporary, enjoyable and simple. Creating shiny, pastel tones and a youthful tone of voice that is all concerning the good occasions.

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph



Source link