Gerry’s, designed by Studio Chong x Freytag Anderson, was created with one thought in thoughts, “life’s too quick to show down good occasions with buddies.” The design of the cans finally speaks to this mindset with enjoyable, shiny, and electrical cans. Suppose pinks, purples, blues, and greens, all with a stunning playful emblem font and middle. These vodka seltzers are certain to encourage you to get after a great time and even simply sit back and calm down. There are not any such factor as boring plans, simply boring folks, and Gerry’s has got down to be sure you’re not considered one of them.
In a client deep dive, we discovered some fairly miserable information: our target market was feeling fairly low. Rising up with 24hr information and surviving their first world pandemic, stress ranges had been at an all time excessive.
However regardless of all of it, 99% of shoppers expressed a optimistic outlook on their put up Covid-19 future, and we thought there was one thing fairly shiny and delightful in that.
So, we thought, why not make a model that introduced just a little optimism again into the world?
So we made a low calorie exhausting seltzer to make kicking again with a chilly one the best determination of your day. No arm twisting. No drama. No plan, if you happen to don’t need one. Simply crack open a can and get the convo going. In any case, life’s too quick to show down good occasions with buddies.
And once we drink with Gerry’s, it’s all the time good occasions, assured.
Your entire model id was designed to be contemporary, enjoyable and simple. Creating shiny, pastel tones and a youthful tone of voice that is all concerning the good occasions.
Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.
If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.