Branding
Monday May 17, 2021 By David Quintanilla
Helmsman White Rum Features Nautical Nods Throughout The Design | Dieline


Society developed the model design, packaging, and copywriting for the New Zealand-based model Helmsman White Rum. The packaging is straightforward, with a two-tone palette consisting of black and iridescent blue. The palm tree icon on the prime of the label and the anchor on the backside are the right nods to the corporate’s island residence. This design leans to the extra simplistic facet of issues however nonetheless retains it balanced and thrilling with particulars sprinkled all through.


Editorial photograph

?Since 2012 Helmsman have been crafting blends of rum and bringing it to New Zealand shores. After efficiently launching the preliminary model the group challenged us to assist produce new rum merchandise for various markets. The favored vary sits as an reasonably priced, prime quality choice excellent for social events and cocktails.

We scour the world for under the most effective rum. We do it for the curious, the seekers and the explorers. The souls that share the guts of the ocean. Take pleasure in neat or along with your mixer of alternative.

Editorial photograph
Editorial photograph
Editorial photograph



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