Marketing
Wednesday May 26, 2021 By David Quintanilla
How to Use Instagram Reel Insights to Make Better Reels


A latest Instagram replace contains what manufacturers and creators have been ready for — Reels Insights.

Since their introduction in 2019, Reels have turn out to be an integral a part of Instagram’s ecosystem. They now sit entrance and middle within the app, simply accessible from the house web page, account pages and Discover web page.

And Instagram’s efforts to advertise Reels are paying off. Increasingly more manufacturers and influencers are experimenting with the format. However, as the thrill round it grows (there are at present 169,000 Google searches for the phrase “Instagram Reels” per thirty days!), entrepreneurs have unsurprisingly turn out to be wanting to measure their efficiency.

Main as much as the latest replace, the one option to test in on Reel efficiency was to:

  • Go to the Reels tab in your account to see the variety of views every Reel acquired (displayed on the backside of every thumbnail)
  • Open a person Reel to see what number of likes and feedback it obtained

Viewing Instagram Reel view count, like count and comment count

And when you can nonetheless use these steps for a fast test on a selected Reel, it’s now potential to measure and monitor the efficiency of your bigger Reels technique through Instagram Insights.

Preserve studying to be taught extra about:

  • The definition of Reels analytics
  • Causes you must monitor Reels analytics
  • Helpful Reels metrics
  • Navigating Reels Insights within the Instagram app

We’ve additionally put collectively a listing of 4 suggestions for utilizing Reels insights to make higher content material.

What is Reels analytics?

Reels analytics is the process of tracking, collecting and analyzing data to understand the performance of your Reels.

In-depth analytics can help you make better informed creative decisions and build more engaging content strategies. On a higher level, this can help you get to know your audience better and allocate your time and money to tactics that work for them.

Reels analytics are part of Instagram analytics and needs to be included in your Instagram studies in addition to your bigger social media studies.

(For those who need assistance constructing your social media report, check out our free template.)

Why is monitoring Reels analytics vital?

As with all social media analytics, monitoring the efficiency of your Reels might help you be taught out of your wins, determine alternatives and enhance your efficiency over time.

Reels analytics might help you perceive:

  • What your viewers likes and dislikes
  • When you must submit your Reels for finest attain and engagement
  • Which calls to motion resonate together with your viewers
  • Which AR filters, results and music tracks are doing it for you

Carefully monitoring Reels Insights may even enable you to acknowledge patterns and see if spikes in Reel efficiency can have an effect on your total Instagram engagement.

(In case you missed it, some entrepreneurs imagine that Instagram rewards accounts that actively submit Reels with larger total visibility. Our team ran an experiment to find out if that’s true.)

Reels analytics metrics

When determining whether or not a Reel was profitable or not, you must take a look at the next metrics:

Instagram Reels attain metrics

  • Accounts Reached. This metric tells you what number of distinctive Instagram customers noticed your Reel not less than as soon as.
  • Performs. That is the variety of occasions your Reel has been performed. It may very well be larger than the variety of accounts reached, since some customers might watch your Reel greater than as soon as — which I’d assume is the case for this Reel of three cows smooching a pet:

Instagram Reels engagement metrics

  • Likes. This metric tells you what number of customers favored your Reel.
  • Feedback. The variety of feedback on a person Reel.
  • Saves. The variety of occasions your Reel was bookmarked.
  • Shares. The variety of occasions Instagram customers shared your Reel to their story or despatched it to a different person.

Methods to view Reels Insights

To entry Instagram Insights, go to your account within the cellular app, then faucet the Insights button beneath your bio:

Accessing Instagram Insights from account page

Observe that Insights are solely obtainable for skilled accounts. However don’t fear! You may swap to a Creator or Business account in your settings — it solely takes a minute and even model new accounts with small followings can do it.

Then, head to Accounts Reached the Overview part:

The Reach section in Instagram Insights

Reels analytics at the moment are included within the Attain breakdown. In response to Instagram, that is meant to supply Instagram customers with a greater understanding of how Reels contribute to an account’s efficiency.

Two phone screens with Instagram Insights graphs illustrating an account's reach

Supply: Instagram

To test in on the efficiency of a selected Reel, open the Reel out of your profile, then faucet the three dot icon within the backside proper of the display, then faucet Insights.

phone screen with individual instagram reel performance stats

Supply: Instagram

Methods to use Instagram Reels analytics to make higher Reels

Now that you recognize the place to seek out your Reels analytics and why you must monitor Reels efficiency, it’s time to place all these findings to work.

Listed here are 4 suggestions for utilizing Reels analytics to make higher content material:

Tip #1: Take a look at totally different Reel types

To make good Reels, it is advisable… watch loads of Reels. With no really feel for what’s trending, you’ll have bother discovering a mode that works to your model.

However what if what you like doesn’t essentially resonate together with your viewers?

The important thing to discovering one of the best visible types, filters, results and tendencies to your model is testing. And now that you’ve entry to Reels Insights, you possibly can drive extra insights out of your exams.

Earlier than, you could possibly solely base your efficiency assumptions on feedback and likes. However a excessive variety of feedback isn’t at all times a very good factor — a few of them is perhaps unfavourable. Take the feedback from a giant grocery chain’s kitchen hack Reel for instance:

Instagram Reel comment section

With the 2 new engagement metrics, you’ll have a greater understanding of what number of customers truly liked your content material (sufficient to reserve it for later or share with mates). If you submit a Reel that will get loads of likes, feedback, saves and shares, you’ll know that one thing is working!

Tip #2: Take a look at totally different Reel lengths

Instagram at present lets all customers create 15 and 30 second lengthy Reels, with choose accounts getting access to 1 minute Reels.

Just like testing totally different tendencies and results, you would possibly need to check totally different Reel lengths to see what your viewers responds to finest.

Tip #3: Take a look at totally different audio choices

Instagram gives many alternative choices for including audio to Reels. You may:

  • Use the unique audio out of your video clip
  • Add voiceover to your video
  • Use a textual content to speech generator
  • Use a saved audio monitor — a track or a viral snippet, like within the instance beneath from McDonald’s:

With entry to Reels Insights, you possibly can check out totally different choices and see if a few of them are likely to work higher than others.

Accessibility tip: No matter your selection, be certain that so as to add captions to your Reels so that everybody can get pleasure from them!

Tip #4: Take a look at totally different occasions and days to submit

This can be a massive one. Enhanced Reels analytics might help you pin down one of the best day of the week and time of day to submit your Reels for optimum attain and engagement.

The thought is easy — check totally different posting occasions and watch your outcomes intently to seek out out what time works finest for you and your viewers. That means, you’ll by no means “waste” an excellent Reel by posting it when your viewers shouldn’t be on-line!

(Try our post about the best times to publish on Instagram to set all of your Instagram content material up for achievement.)

 





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