Branding
Wednesday May 19, 2021 By David Quintanilla
Just Do It: Nike X Av. Paulista | Dieline


Elefante Venture simply did it with their luxurious unique packaging line created for Nike’s gadgets for the charity public sale promoted by Centauro. The colour palette on the field is spunky, shiny, and completely consultant of a model that conjures up individuals to get on the market and do one thing nice. The graphics are loosely impressed by Brazil’s aerial map parts, from sidewalks to buildings to the format of the streets. This may’ve been an unique partnership for a restricted time, but when Nike offered their sneakers in these containers, I might secretly buy a brand new pair of Jordan’s day-after-day, and you possibly can maintain me to that.


Editorial photograph

?Nike believes within the energy of sport to maneuver the world. Due to this fact, it joined the charity public sale promoted by Centauro, a sporting items retailer, through the opening of its idea retailer, within the coronary heart of the town of São Paulo / Brazil, on Avenida Paulista.

Elefante was chargeable for your entire graphic a part of the mission, growing unique packaging for the auctioned gadgets, along with the Nike + Av. Paulista language, which unfolded into pins, patches and level of sale supplies.

The graphics had been impressed by attribute parts of the avenue. Sidewalk sample, museum constructing (MASP) and the well-known communications antennas on the prime of the buildings.

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph



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