Branding
Wednesday May 12, 2021 By David Quintanilla
KFC Reveals New Packaging From Wieden+Kennedy Portland | Dieline


Worldwide fried rooster maven KFC has unveiled new packaging, modernizing the packing containers, wrappers, cups, and naturally, the buckets. Moreover, the entire Colonel’s new paper packaging is licensed by the Sustainable Forestry Initiative or the Forest Stewardship Council (FSC), with 4 packages already buying the How2Recycle labeling and stamp of approval. Reheating directions are additionally added to the replace, making it simpler for patrons to take pleasure in leftover finger-lickin’ goodness.

The brand new packaging, designed with company Wieden+Kennedy Portland, constantly applies the model’s signature purple and white strains in a harmonious and up to date means. The stable purple stripes get utilized towards a white background on every bit of packaging and an illustrated portrait of the founder prominently on the entrance or high of the brand new containers. 

Editorial photograph

Dropping the initials, “Kentucky Fried Rooster” is utilized in a pleasant sort that incorporates a vast brushstroke-like flourish on the ends. Copy on the again of the bucket will get written with the amiable and folksy tone that’s a part of the Colonel’s mascot persona and fantastically signed with Sander’s necktie. 

Clearly, the model’s well-recognized slogan, “It’s finger-lickin’ good,” stays.

The brand new, modern, and up to date packaging is rolling out to shops and anticipated to hit eating places in early summer time 2021.



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