Branding
Thursday June 3, 2021 By David Quintanilla
Le Patissier by Le Drugstore Has The Sweetest Packaging | Dieline


It appears becoming {that a} pastry store would have packaging that is as scrumptious because the treats that lie inside. Design & Apply created the id for Le Patissier, and the result’s a gourmand design system. The geometrically designed bins and luggage completely paired with colour combos that could possibly be described as “drool-worthy” with daring but easy typography is a match made in heaven. The Eiffel Tower may be a sight to see, however this packaging is an in depth second.


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Constructing on the model id for the enduring Restaurant Le Drugstore for which Design & Apply designed the id and British designer Tom Dixon designed the interiors, “Le Patissier” of restaurant Le Drugstore brings again a timeless mystique to the well-known pâtisserie scene of Paris.

By referring to it as Le Patissier somewhat than Patisserie, Design & Apply selected to stress the non-public artisanal talent of the pastry chef, a job that doesn’t at all times garner the identical stage of esteem as a chef de delicacies would.

Within the graphic language the studio tried to discover a stability between the heritage of French pastry retailers and bringing a recent outsider’s perspective to this very French custom. The selection of colors and utilizing daring geometric color blocking have been used to create engaging “gourmand” color combos that will encourage individuals to deal with themselves and others to small culinary treats of their busy Parisian lives.

Located on the very prime of The Avenue des Champs-Élysées, located on the big roundabout that revolves across the Arc de Triomphe, Le Pâtissier du Restaurant Le Drugstore is a beacon of Parisian historical past cherished by each Parisians and guests alike.

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Editorial photograph



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