Tuesday June 8, 2021 By David Quintanilla
LinkedIn Case Study: How Thoughtworks Used LinkedIn to Promote its Content Efforts [Infographic]

LinkedIn has seen a steady increase in content engagement over the previous few years, and with that, it is also sought to lean into evolving person behaviors by including new choices like improved Lead Gen ads and content analytics, designed to supply extra perception into key traits and shifts, and assist entrepreneurs take advantage of their on-platform efforts.

And people instruments can have a big effect, as mirrored in this case study, which LinkedIn has outlined in a brand new infographic.

As defined by LinkedIn

“Thoughtworks launched Views, a digital publication designed to ship sensible, actionable recommendation to senior executives. As a way to construct its readership and subscriber base, the corporate wanted to discover a option to stand out in an already cluttered content material panorama.”

The case research supplies some fascinating insights into how you should utilize LinkedIn’s numerous instruments to advertise your content material, and enhance consciousness within the app. And whereas this instance has been hand-picked by LinkedIn, the factors are nonetheless price noting, and contemplating in your individual method.

Try the infographic under. 

Thoughtworks case study

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