Every label on the Misplaced Rivers’ cans, designed by Forty Eight Level One, is a collage created and impressed by the rivers they had been named after. The colour tones are wealthy and mysterious and assist set up a particular feel and appear for the model whereas nonetheless sustaining a cohesive assortment. The wordmark encapsulates the model’s mission of in search of out the unfamiliar. The can’s labels are easy, but look nearer, and you will find your self enamored with the main points.
Based in 2018, Misplaced Rivers is an formidable, London-based craft beer model, named after the hidden waterways winding their manner by the capital.
As they appeared to broaden the enterprise, they had been eager to determine a extra distinctive feel and appear for the model that might develop internationally.
We had been charged with creating a packaging system and model identification that will keep true to their East Finish roots, convey their ardour for championing the lesser-known, and uncelebrated, and assist them stand out in a fiercely aggressive and crowded market.
A brand new wordmark, utilising a forgotten typeface found on a crumbling sign up Soho, encapsulated the model’s ‘search out the sudden and unfamiliar’ ethos and helped set the tone for what adopted.
With a variety of recent beers able to be launched, we created a collection of distinctive collages that subtly drew inspiration from the rivers they had been named after.
Putting sufficient to seize the eye of the informal drinker, they offered intriguing visible cyphers, able to be decoded by the extra dedicated and curious.
We then developed a wealthy, vibrant, and, at occasions, wilfully odd tone of voice to seize the spirit of the hidden metropolis, and the singular, maverick characters that inhabit it.
A match for the model’s new visible identification, it rewarded the curious who had been ready to dig that little bit deeper.
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