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Thursday June 10, 2021 By David Quintanilla
Lucila´s Alfajores Brings Sweet Textures To Life | Dieline


Alfajores are a dessert created by sandwiching two cookies over a layer of dulce de leche. A decadent candy that wants branding to match. Bunker3022 created the package deal design for Lucila’s Alfajores that convey the feel and essence of the model to life. Via wealthy and heat colours, patterns that match the sentiments inside, and stylish typography, no description is important as a result of it is a visible expertise. I’ve by no means tried an alfajores earlier than, and to say I am tempted is an understatement.


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Lucila started baking artisanal alfajores when she moved from Argentina to Chicago. The reminiscence of the scent of the alfajores that her mom cooked in her childhood dwelling, impressed her to start out baking alfajores for her youngsters in Chicago.

And the alfajores had been so scrumptious that she continued baking alfajores for her associates and neighbors, and her neighbors´s neighbors. Phrase unfold all through Chicago, and at last Lucila´s Alfajores grew to become a profitable pastry enterprise that offered alfajores all through the entire nation.

So Lucila realized that the id she had made as soon as, together with her personal arms was to “do-it-yourself” and it was time to assume larger. The principle objetive was to inform her story with a extra skilled look and with out dropping the essence of an authors model.

We rely primarily on the feel of the totally different elements she makes use of within the course of resembling grated coconut, cookies, and the consistency of dulce de leche, illustrating them and producing patterns. All the time remembering the origin of Lucila´s story: “style love, share love” which grew to become the sturdy idea of id. Every little thing needed to be intense and tempting. So a heat and robust palette was mixed with a excessive impression typography, and a greater than tempting photographic model the place a part of the elaboration course of and the determine of Lucila could be seen.

All these parts summed as much as a memorable emblem and a few Argentine hints make up a powerful persona which displays the imprint of the model´s creator.

Lucila grew up within the Argentine countryside, in a small city a couple of hours from Buenos Aires. Like nearly all Argentine youngsters, Lucila liked to eat alfajores, and dreamed of consuming all of them.

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What are the “alfajores”? The Argentine alfajores are the results of gathering two cookies and placing numerous dulce de leche within the center. Nothing extra scrumptious.

Nevertheless, in america, no one knew what an alfajor was, so it was not so easy to speak this model, not solely finish customers needed to be tempted however we additionally needed to train them when was the best second to eat an alfajor.

Via the excuse of the “shared second” we tried to fulfill the necessity for that candy contact that all of us want typically, being social networks the perfect means to convey this idea. An alfajor could be shared both with an excellent good friend and a narrative to inform, or an excellent espresso by yourself. It doesn’t matter what time, it’s at all times an excellent time to eat an alfajor.

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