Branding
Friday April 30, 2021 By David Quintanilla
Masa Cookie Dough Is Proof That Anything Is Possible | Dieline


As an alternative of giving up and shutting store throughout the difficultness of the COVID pandemic, Masa’s Columbian bakery moved into creating new merchandise, traces, and extensions. The bakery was already well-known, and including frozen cookie dough into their portfolio allowed for buzz-worthy information. As a result of it was considered one of their most profitable ventures, they wanted packaging to match the thrill worthiness. S&Co designed the distinctive cookie dough packaging, and its geometrical and brightly coloured designs signify each the form of cookies and the way in which they make you’re feeling: blissful, cheery, and able to sort out something. Masa is as resilient as they’re inventive, and these frozen cookie dough kits are proof.


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/Masa is an artisan bakery and café in Bogotá, Colombia. Since its opening in 2011 it has turn out to be an emblematic place and a beloved model within the metropolis.

In March 2020 Masa needed to quickly shut its shops as a result of normal quarantine throughout the Covid-19 pandemic. This pressured them to rapidly create a collection meal kits and merchandise to organize at house.

Completely different merchandise have been developed together with: house baking bitter dough kits, brunch sauces, soups and frozen smoothies, amongst others.

Inside the portfolio is frozen cookie dough for house baking, was considered one of it’s most profitable ventures.

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Our job was not solely to create the distinctive packaging but additionally to strategically determine how the model ought to look in giant retail shops, because it was the primary time that the model ventured away from it’s personal retail expertise.

We determined to maneuver away from the widespread photographic language present in supermarkets and created a colourful packaging, with enjoyable geometric combos to create a stark distinction from the remainder of the merchandise on the shelf. The essential geometric figures are paying homage to the shapes of baked cookies and cookie dough, the colour is energetic and enjoyable, and appears to precise the enjoyment of baking for one self or the entire household.

Editorial photograph
Editorial photograph
Editorial photograph



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