Branding
Friday May 7, 2021 By David Quintanilla
Meet hanni: The Razor That’ll Give You a Closer, More Sustainable Shave | Dieline


I am going to always remember the day when a child in my PE class instructed me that my legs had been as furry as his. It was mortifying. I did not get up and anticipate that particular day or PE class to be revolutionary, however that was the day I started shaving my legs. So bear in mind, you probably have nothing good to say, simply don’t say it! You would possibly find yourself inflicting somebody to make their carbon footprint greater. Bullies be damned, simply sayin’.

Since then, I’ve contributed to extra waste than I might wish to acknowledge. I’ve used single-use razors, thrown out outdated ones for brand spanking new ones, continually tried new manufacturers hoping for a more in-depth shave. The record goes on, and I am embarrassed to confess that I wasn’t aware of the influence I used to be inflicting on the atmosphere. 

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hanni is a brand new model that lately launched a reusable, single-blade razor and waterless shaving cream. In line with the model’s web site, 2 billion razor cartridges find yourself in US landfills yearly, which is appalling.

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They’re additionally completely different from different manufacturers in that there is no such thing as a use of plastic by any means, and the weighted razor ought to final you a lifetime; all it’s important to do is change the Swedish metal single blade. The product design, mechanical engineering, and manufacturing liaison had been completed by the NYC-based product and model design consultancy Prime Studio

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The packaging can also be recyclable and constructed from sustainable supplies. For instance, the razor insert will get made with sugarcane pulp, and the blades are available in an aluminum storage bin that may get recycled after you end with it. Razor recycling guidelines differ throughout municipalities, however you possibly can go here to verify, and whereas it appears just like the model is utilizing some plastic in different merchandise (although nonetheless curbside recyclable), they’re striving to search out extra sustainable packaging strategies. 

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So, whereas I should not have let that one boy’s feedback in elementary college get to me, not less than I can shave my legs and proceed my mission of dwelling a extra sustainable life and never should compromise my love of superbly designed merchandise—a win-win-win. 



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