Marketing
Wednesday June 9, 2021 By David Quintanilla
Messenger Adds New Integration to Promote the Latest ‘Fast and the Furious’ Film


Might this grow to be a brand new sponsorship possibility for Fb entrepreneurs?

This week, Fb has announced a brand new promotion for the newest movie within the ‘Quick and the Livid’ franchise, which incorporates new chat backgrounds and results, and an interactive expertise that comes with behind the scenes insights and video clips.

As defined by Facebook

“Beginning at the moment, followers can entry Film Mate, a first-of-its-kind “second display screen” chat expertise completely for Messenger together with a customized 360-degree background and chat theme (additionally out there on Instagram). Film-Mate is on the market for every of the Quick Saga movies. It solutions film watchers’ burning questions and provides never-before-seen pictures and photographs in real-time as they’re streaming their favourite Quick Saga movies.”

Film Mate, which is a separate, third-party providing, has been built-in into the Messenger expertise, including one other ingredient to the app’s Watch Together viewing mode, which allows customers to view video content material in real-time along with their Messenger contacts.

Via this new course of, when a consumer begins a brand new chat by the Fast & Furious Facebook page, they will be prompted about their degree of fandom “in order that your expertise is custom-made to your degree of data”. Viewers can then watch unique content material and add-on materials – whereas as famous, Fb’s additionally added new 360-degree backgrounds and chat themes, that are additionally out there on Instagram.

The chat themes are a brand new providing, with Fb launching the primary ‘Star Wars’ and ‘Selena: The Collection’ themes last month, offering a brand new option to join with followers.

Messenger Selena theme

That might grow to be a brand new promotional possibility, and whereas it might be a reasonably high-end software, seemingly solely out there to big-spending film studios and the like, it may very well be one other extension of Fb’s promotional choices, offering extra methods to spice up consciousness and connection.

The Film Mate integration additionally facilitates extra interactive options for co-watching, and with extra customers seeking to stream movies collectively, that would additionally grow to be a helpful promotional software.

It is an attention-grabbing experiment both method – if you wish to take a look at the brand new F9 Messenger expertise, head to the Fast & Furious Facebook page and click on the Messenger icon to start a chat. 



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