Marketing
Thursday May 13, 2021 By David Quintanilla
New Report Looks at Instagram Engagement Trends, Based on 100 Million Posts [Infographic]


What’s engaged on Instagram in 2021, and which components do you have to be including into your Instagram advertising strategy?

That what the crew from Point out sought to seek out out with its newest research report, teaming up with Hubspot to research over 100 million public posts, from one million customers, to ascertain key traits and shifts in Instagram person engagement.

And there are some worthwhile insights right here. After all, engagement traits may also range by viewers, so not each generic pattern will align with what you are seeing. However by understanding the newest shifts, you possibly can revise your technique – or at least, you possibly can experiment with new choices to see whether or not they enhance your outcomes.

A number of the key findings:

  • Carousel posts have overtaken each single picture and video updates as essentially the most partaking kind of submit
  • The caption size that noticed the most engagement in between 1,000 and a pair of,000 characters
  • Magnificence and beauty trade associated accounts obtained essentially the most engagement, on common

​A few of these notes are as you may count on, however others might spark new concepts in your strategy.

You may obtain the complete Point out x Hubspot Instagram Engagement Report 2021 here, or take a look at the abstract infographic beneath.

Mention x Hubspot Instagram Engagement report



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