Branding
Monday May 24, 2021 By David Quintanilla
New Wine Brand LONA Reflects the Beauty of Local Nature | Dieline


What occurs if you combine “native” and “nature?” LONA, a brand new wine mission occurs. This wine is grown in vineyards which have stones within the soil, so it solely is sensible that the pure state of the wine can be used to encourage the design of the packaging. The elegant mixture between custom-made sans serif typography and inventive cursive letters to attach LONA and VIA creates a chic and timeless search for the label. The label for this wine is straightforward but extraordinarily particular for holding the story alive by way of the design.


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LONA is an thrilling model new wine mission from Bulgaria. The truth is the total model title of the wines is LONA est VIA and whereas most people perceive that its which means comes from Latin, solely few actually know what stands behind ‘Lona’. Properly it’s an abbreviation between ‘Native’ and ‘Nature’ and the entire model means Lona is the Street or in a bigger sense – Lona is the Approach. This model new wine mission is began by two younger fanatics with strong background in rose and lavender oil manufacturing – Tsveta and Tanyo. They’re now aiming at producing premium native wines that mirror their wonderful terroir – Sredno Gradishte Village close to Chirpan. Top-of-the-line locations in Bulgaria to make wines! 

There have at all times been plenty of challenges in my work. Lona was no exception as I used to be the one who needed to convert a household story and a really particular terroir right into a memorable and significant wine label design. I had a sense from the very starting once I met Tsveta and Tanyo that I must make one thing very completely different and distinctive – a real reflection of the character of this model new wine mission. After our first assembly Tanyo despatched me loads of pictures displaying moments of harvesting, landscapes, roses, lavenders, vineyards.

All of them have been actually wonderful for his or her magnificence and colours, however what impressed me essentially the most was the soil within the vineyards – full with smaller and bigger measurement sharp stones in all places. Later I realized that they’re quite common for Sredno Gradishte they usually work as a pure air conditioner on the vineyards warming up the soil and preserving the humidity within the decrease layers. These stones have been so many and randomly unfold in all places that they become in all probability the principle attribute of the native nature. I couldn’t miss that second so I used to be determined to make use of them in my wine label design. The Design

?Stones have at all times had their very own magnificence if you wish to see it however these right here have been form of completely different. All of them had completely different rectangular form with sharp edges. I first needed to make use of them the way in which they have been in actual in my design however then I believed – hey, these aren’t simply stones, these are gems and nuggets. That is the true gold of native terroir! So I began to deal with them extra like gold and valuable stones slightly than easy stones and rocks. I needed to have completely different shade for every wine within the vary and created 6 completely different mixtures between ink colours and sizzling foil colours. Now each wine appeared completely different shining with personal colours and reflections.

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To reinforce all these reflections I used microembossing and robust embossing on each stone stamped with hotfoil, whereas the opposite that have been printed with inks had raised varnish utilized over them in order that on the finish the entire stripe appears like a 3D picture particularly in various mild situations. My principal thought was to create very enticing and colourful stripe on this wrapping labels in order that one might simply bear in mind it. I additionally needed to shout that these stones are the true treasure of this wonderful terroir round Sredno Gradishte village. The highest middle of the label was for the ‘LONA est VIA’ heading the place I used elegant mixture between {custom} made sans serif typography and inventive cursive letters to attach LONA and VIA. I needed to have very robust and legible heading on this wine label design however I didn’t wish to look quite simple. Because of this I overprinted it with excessive construct clear varnish and added some additional 3D look on the letters.

Printing this design was an actual problem for my mates from Daga Printing Home however they did their greatest to remodel my digital design into loopy wine label. In addition they helped me a lots in selecting the correct paper for this wine label – we determined to make use of Sorolla paper by Arconvert for its unparalleled efficiency on wine bottle in several situations. It additionally has very easy end – not boring but in addition not aggressive – glorious canvas for my paintings! The bottle we used can also be crucial – a traditional bordolaise bottle with very elegant silhouette, excellent for my wrapping label. I nonetheless really feel very enthusiastic about this model new wine mission. It consumed a number of my inventive vitality however after I noticed the ultimate outcome I actually felt absolutely recharged as I spotted that each one my efforts actually paid off.

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