Linocut is a printmaking method created by reducing a design right into a linoleum floor with a pointy knife, then inked with a curler, after which impressed onto a paper or material. Designer Hula Estudio used this linocut method for the packaging design for Olea Jacta Est’s olive oil. The fluid and natural design type was deliberately chosen to signify the character of the olive bushes’ setting and the truth that they’re organically grown. The label designs are clever and kooky, and the black and white scheme creates a sublime high quality for the model. Hula Estudio has designed a crafty twist on the standard oil packaging.
Rising “redondilla” selection olive bushes in La Rioja Alta, at an altitude of 654 m, with chilly and lengthy winters and brief summers and, final however not least, natural, is, because the producers themselves admit, a dangerous wager, which undoubtedly it requires the collaboration of nature itself.
These circumstances had been those that motivated us to design a label wherein the coexistence between the olive bushes, grown organically, and the character of their setting, was represented by the primary illustration.
To make the illustration, we resort to this engraving method, which brings analog finishes to the design, wherein error and the hint of workmanship, versus the “perfection” of digital finishes, lead to a picture that may be very richer, perceived by the patron because the picture of a product ‘with soul’.
Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.
If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.