Branding
Friday May 21, 2021 By David Quintanilla
Panera’s Brand Refresh Invites Guests To Break Bread | Dieline


Since no less than Biblical instances, breaking bread with other people at a meal carries a deeper that means and significance past the straightforward act of bodily nourishment. To at the present time and throughout humanity, sharing bread with others gives greater than corporal sustenance and supplies a possibility to make a human connection, strengthen household bonds, forge new alliances, and ease negotiations.

That interpersonal connection that comes with breaking up a loaf of bread to share with another person comes by way of in Panera’s model refresh, performed in partnership with company BrandOpus, beginning with the bakery-cafe chain’s brand. 

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The brand’s principal aspect, the “mom,” is redrawn and now faces the viewer holding a suggestion of bread. As an alternative of being framed in a sq., Panera’s brand will get an arched high that is evocative of hearths and ovens. The colour palette additionally will get refined and expanded to offer the model some additional heat and vitality.

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“Our largest problem was preserving very important reminiscence buildings from Panera’s wealthy heritage whereas tapping into new associations rooted in pleasure, enjoyment, and heat. Impressed by the fervour and abundance of the model, the revitalized design is a radical revolt in opposition to meals

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restrictions at present. It’s a rediscovery of the pleasure that comes with consuming scrumptious recent meals, and we’re excited for the world to expertise it,” stated Nir Wegrzyn, CEO and founding father of BrandOpus, in a press launch.

Panera Bread’s new look is rolling out on packaging, in-store, and on-line by way of the remainder of 2021.

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