Branding
Wednesday June 2, 2021 By David Quintanilla
Pearlfisher Creates A Premium Wellness Brand Championing Balance From Within: Botanistry | Dieline


Botanistry is a dietary complement model whose merchandise can be utilized in some ways by including to soups, smoothies, or cereals. The premium wellness model teamed up with Pearlfisher and Jesper von Wieding to design an genuine model that might help individuals in a balanced and holistic manner. The packaging system was created with steadiness in thoughts and is rooted in custom whereas nonetheless contemplating fashionable detailing. The result’s a design that is each sensible and stylish.


Editorial photograph
Editorial photograph

Editorial photograph

Pearlfisher is mixing heritage and nature into our on a regular basis lives, to champion steadiness from inside, with the creation of premium wellness model, Botanistry. The progressive preliminary vary of dietary dietary supplements contains 4 herb, spice and superfood blends – Glowing Greens, Lively Corals, Digestive Jades and Boosting Ambers – which can be utilized for soups, smoothies, cereals and so on.

Botanistry is rooted within the historic science of Ayurveda and Sri Lankan heritage of cousins and Co-Founders, Rashmini and Rukshan Mather, who’re bringing to life a model that harmoniously balances operate and flavour, physique and thoughts, as a part of an all-natural way of life.

Editorial photograph

Collaborating collectively from the very begin in a brand new model partnership, David Ramskov, Managing Director at Pearlfisher, mentioned, “We wished to interrupt by means of the noise and litter that could be very evident within the wellness class to create an genuine model for each way of life that helps peoples’ emotional and bodily wellbeing in a manner that’s actually balanced and holistic. The identify and the inventive method draw on the central thought of a botanist’s pocket book, and the deep respect for nature, mixed with Rashmini and Rukshan’s private ethos of care and household. This knowledgeable the creation of our new model positioning and tagline, ‘a mix of heritage and nature’, expressing this in a relaxing and fashionable design with an intrinsic sense of steadiness, duality and flexibility.”

Editorial photograph

Louise Hvenegaard, Pearlfisher Design Director, commenting on the specifics of the brand new branding and design, mentioned, “Each little element of the id and design has a deeper that means and speaks to the duality on the coronary heart of the model. For the model mark, the ‘B’ of Botanistry turns into a stand-alone image of high quality – selling the values of ‘bearing’, ‘being’, ‘steadiness’ – with the 5 intertwining leaves representing the 5 pure components to be present in every mix. We now have crafted Garamond BE and Gotham for the product descriptors to suggest that the model is, directly, rooted in custom and but useful and fashionable. The canister colors, and two-tone botanical illustrations, create a fantastically sensorial impact of their depiction of the pure properties, flavour and expertise of every mix, and that is mixed with the profit to create distinctive and emotive names, comparable to ‘Boosting Ambers’ and ‘Glowing Greens’.”



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