Marketing
Thursday April 29, 2021 By David Quintanilla
Pinterest Announces New Funding and Assistance Initiatives for Mental Health Awareness Month


Pinterest has announced a spread of recent occasions and options for Psychological Well being Consciousness Month, because it seems to be to play a job in addressing psychological well being considerations, that are evidently – based mostly on on-platform search exercise – more and more entrance of thoughts for a lot of Pinners.

As defined by Pinterest:

“The pandemic has introduced psychological well being to the foreground. A latest survey performed by the CDC discovered 42% of respondents reported anxiousness or melancholy signs. We all know that Pinners are 20% extra seemingly than the remainder of the inhabitants to have psychological and emotional well-being prime of thoughts throughout COVID-19, and past the pandemic these numbers are anticipated to extend.”

In an effort to deal with this, Pinterest is committing $10 million in funding over the subsequent 12 months to psychological well being organizations, with a purpose to advance innovation within the subject, and enhance obtainable companies. Pinterest says that it’s going to particularly concentrate on funding organizations that wish to sort out racial and different disparities in entry.

“This is step one in a multi-year philanthropic dedication to emotional well-being by Pinterest, with the intention of turning into one of many largest funders of the problem in the USA.”

On Pinterest particularly, the platform can also be including new psychological well being associated content material to its At this time Tab, which will likely be along with its current psychological well being sources and instruments, together with its self-help, wellbeing exercises, which it launched in 2019.

Pinterest mental health

These guided periods are designed to offer quick reduction for these experiencing psychological misery, and can be found at any time – and Pinterest is now trying so as to add extra to those instruments to cater to rising demand.

Pinterest can also be partnering with non-profit group #HalfTheStory to lift consciousness of digital impacts and considerations associated to psychological well being.

“#HalfTheStory celebrates hidden human skills, passions, beliefs, and struggles that join us on a deeper degree. Pinterest will donate advert credit to #HalfTheStory to encourage others to study extra in regards to the group, elevate funds for its teen-focused curriculum Social Media U, and drive Pinners to helpful sources, together with methods to handle display time and methods to empower protected advocacy on-line.”

And eventually, Pinterest can also be partnering with singer Bebe Rexha throughout Psychological Well being Consciousness Month to additional enhance its consciousness efforts.

Bebe Rexha will create unique Story Pins and different content material to share extra about her personal psychological well being journey, and the way that has impressed her most up-to-date album, which will likely be launched on Might seventh. 

​Pinterest can even show a inexperienced brand on its social media profiles for the month of Might, reflecting the official colour of Psychological Well being Consciousness Month.

Once more, given the associated search exercise, it is a key space of focus for Pinterest, and it is good to see the platform trying to present psychological well being help to its 478 million users.

Pinterest says that, general, searches for psychological well being consciousness on the platform are up 2.5x year-on-year, with Pinners on the lookout for assist in a spread of how.

Particularly, Pinterest has reported that searches exercise is considerably increased for:

  • “psychological well being tattoos” (+13x)
  • “psychological well-being quotes” (+11x) 
  • “stress toys” (+9x)
  • “yoga meditation area” (+8x)

Persons are additionally trying to find phrases like “psychological well being problem” (+2.7x) and “psychological well being test in” (+2.7x) at a lot increased charges, whereas “meditation”, as a single time period, can also be now seeing extra Pin search exercise than ever.

Clearly, there are must be addressed right here, with the pandemic taking a toll on everybody, in numerous methods.

For Pinners that want an additional hand, such initiatives might be essential, and maintaining this in focus is a vital, and worthwhile, push from the platform. 



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