Branding
Thursday May 20, 2021 By David Quintanilla
Pizza Hut’s ‘Book It!’ Is Back, Because No One Outreads The Hut | Dieline


Keep in mind summers if you had been a child? 

For many people, these heat, school-less, and carefree days usually meant all issues outside, frolicking about at camp with mates maybe, or kicking a ball round on the park perhaps. For others, summer time additionally meant having hours upon hours to dig into books, studying for enjoyable as an alternative of sophistication.

For years, Pizza Hut inspired youngsters to learn through the Guide It! program, and so they rewarded kids with free pizza after they met set web page targets. The pizza chain has now revived the program as a part of its “newstalgic” promotion, which beforehand featured a collaboration with Pac-Man, leaning closely on the 80s and 90s pizza parlor aesthetic, with The Workplace’s Craig Robinson serving because the face of the marketing campaign.

Editorial photograph

“The Guide It! Program was such an integral a part of the heyday of Pizza Hut and the childhoods of these we’re reaching with our newstalgia marketing campaign,” mentioned Lindsay Morgan, chief advertising and marketing officer of Pizza Hut, in a press release. “It is wonderful to now be capable to make studying enjoyable for the subsequent technology with nice pizza, nice books, and interesting actions to fill their summer time break, particularly as uncertainties stay within the coming months.”

Whereas the earlier iteration ran throughout the faculty yr and was managed by lecturers, this yr, Guide It! is working via summer time directed by mother and father on-line. And for folks getting jelly over their youngsters’ free pizza for studying, fret not, Pizza Hut can also be dropping Guide It! T-shirts with this system’s previous emblem.

Sadly, these already offered out, however in case you preserve endlessly refreshing your display, you may get a notification about that candy Guide It! drip. Regardless, it is a sensible little bit of retro-marketing, inspiring youngsters and oldsters alike to get again to the Hut.



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