Branding
Tuesday June 8, 2021 By David Quintanilla
Sabaziotis’ Family Olive Oil Is Pure Joy In A Bottle | Dieline


Aris Pasouris designed packaging that makes an announcement for Saba’s, the olive oil firm that has been within the Sabaziotis household for 3 generations. Not solely is the yellow bottle completely showstopping and distinctive, the illustrations on the aspect of the bottle showcase the familial particulars of customs in addition to the happiness of celebration. Pure pleasure flows from the packaging, and it virtually appears like there is a potion of youth inside the bottle and never merely olive oil.


Editorial photograph

Naming and packaging design for a small manufacturing of additional virgin olive oil from the household olive groves of Dimitris Sabaziotis.

The Sabaziotis household has been producing olive oil for 3 generations. Yearly, throughout the harvest season, all members of the family historically collect and take part in olive choosing. Till at this time as the corporate has been taken over by Dimitris, one of many household’s two sons- although the method has been advanced due to a sequence of recent manufacturing processes, making olive oil stays a ritual for the Sabaziotis household.

Sabaziotis Household -> Sabaziotis -> Sabas -> Samba -> Dance -> Saba’s Household

The identify Saba’s sounds just like the music and dance style samba. Dancing, one in all samba’s key components, and the household work within the olive grove, have been the defining components within the creation of the brand new product id.

Editorial photograph

The illustration, impressed by the lino printing approach, with references from the traditional custom of oil manufacturing and the types of black-figure ornamental pottery, captures the harvesting course of by way of the participation of the household, as all of them dance round an olive tree, celebrating the 12 months’s harvest. In full shading black, the typography is a mixture of Helvetica common for the primary textual content and Octane, in skinny condensed and black prolonged weights, to mission a contemporary really feel due to its playful variable and to emphasise the identify’s musicality.

The container was chosen to be monochromatic, a vivid yellow with a transparent reference to the emblematic colour of the Samba dancers’ costumes. The identify, the colour, the illustration and the typography of Saba’s Household spotlight the worth of the small olive oil manufacturing from household olive groves, in a packaging mission that mixes the weather of formality and custom with the enjoyment of celebration.

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph



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