A pink and purple packaging shade mixture makes my coronary heart sing with pleasure. Marina Willer and Pentagram are making my coronary heart sing with their beautiful design for Camu C, a brand new ready-to-drink model from Lifestar. The contemporary and daring typographic design proves that this model is assured, enjoyable, and contemporary. This spirited id is certain to face out in a crowded drink market; who may deny that large, vibrant, and funky “C?”
Pentagram has created the model id for Camu C, a brand new Able to Drink client drinks model from Lifestar, a subsidiary of RS Group in Thailand. RTD drinks (which embrace iced tea, flavoured waters and natural and CBT drinks) present customers with a more healthy different to fizzy drinks and are a fast-growing market worldwide. Camu C takes its title from Camu Camu, an Amazonian berry fruit that resembles a cherry and has one of many highest Vitamin C ranges within the plant world. Thought of to be a superfood, it may be added to meals and drinks as a well being complement. Additionally excessive in flavonoids, its key advantages are its antioxidant and detox properties and its potential to enhance pores and skin, and enhance vitality ranges and the immune system.Pentagram’s design group was requested to create a model technique to articulate the distinctive persona of Camu C and a model id system that would work throughout varied print and on-line functions, together with packaging, print and billboard adverts, in addition to on the web site, social media, on digital banners and in animations for internet marketing.The group’s goal was to rejoice the well being advantages of consuming Camu C whereas interesting to its younger and health-conscious viewers. The assured typographic strategy encompasses a curvy Camu C brand produced from a customized model of the typeface Good Woman. The tone of voice and use of typography performs with the contemporary and enjoyable really feel of the model.
Color performs a key half within the model id, with a vibrant color palette composed of pinks and greens, impressed by the Camu Camu berries and their leaves. Camu C has launched with a low sugar 200% (Thai RDI) Vitamin C drink. Shiny pink Camu Camu berries function on the label—these are a nod to the drink’s all-natural elements and a particular gentle pink letter ‘C’ on the darkish pink cap makes the drink immediately recognisable on the shelf.Pentagram has created a vibrant and spirited model id for Camu C, which is able to assist it stand out in an already crowded market. Rejecting the clichés of well being or efficiency drinks manufacturers, the brand new model id performs to the strengths of the drink’s wholesome elements, reassuring us that Camu C is enjoyable and pleasurable to drink, in addition to being good for us.
You must be logged in to post a comment.
Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.
If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.