Marketing
Tuesday May 18, 2021 By David Quintanilla
Snapchat Outlines Progress on Social Good Initiatives in New CitizenSnap Report


Snapchat has printed the newest model of its CitizenSnap report, which outlines the corporate’s numerous efforts to deal with environmental, social, and different governance considerations, and the way Snap is planning to deal with these key components inside its future planning.

And inside this, Snapchat has made some important commitments to sustainability, and decreasing its personal carbon footprint.

You may learn the complete, 102-page report here, however on this publish, we’ll check out a few of the key notes.

First off, Snapchat has outlined its key areas of Atmosphere, Social and Governance (ESG) focus, which offer an outline of its broader targets inside these components.

Snapchat CitizenSnap report

Not solely are these key areas of focus for Snap, but additionally for its customers, with extra individuals more and more seeking to align themselves with companies that take a stand on these key points, and search to have a extra optimistic societal affect.

The report additional outlines Snapchat’s efforts on every of those key fronts.

Beginning with societal affect – with the 2020 US Election proving to be an inflection level, Snapchat has outlined the way it helped to make sure its customers have been will-informed, and the way it sought to extend voter participation by way of in-app initiatives.

As defined by Snapchat:

”Snap partnered with TurboVote and others to create instruments inside Snapchat that helped customers register to vote, make a plan to vote, and study candidates and points. Greater than 30 million individuals used these instruments, and greater than 1.2 million individuals used our app to get assist registering to vote within the US elections. Greater than half of those Snapchatters have been first-time voters.”

With its youthful viewers base, this has been a key focus for the app, growing consciousness amongst youthful voters, and prompting extra of them to share their voice on the polls. Youthful voters have historically had the bottom participation charges in US elections.

Snapchat has additionally offered numerous different notes on the way it sought to spice up civic participation and social justice initiatives.

Snapchat CitizenSnap report

Once more, with its youthful viewers skew, these are key initiatives for the app, serving to to attach these audiences with extra info round key matters of focus, and enhance civic participation and societal consciousness.

And as famous, environmental initiatives are one other focus on this respect.

”The Snapchat neighborhood cares passionately about combating local weather change and stands to expertise a few of its worst impacts. We really feel a deep accountability to take motion on the tempo and scale that’s wanted. So we’re thrilled to announce an bold three-part local weather technique.”

Snap’s three-part strategy will purpose to take care of carbon impartial operations, undertake new emissions discount targets, and finally, have the corporate operating on 100% renewable electrical energy, for all of its services globally.

Snapchat CitizenSnap report

As Snap notes, its person base is extra more likely to be impacted by the results of local weather change over time, so it’s essential for Snap to clarify commitments on this entrance so as to meet neighborhood expectation.

The corporate says that it’s already achieved Carbon Impartial standing by buying offsets “ample to make the corporate carbon impartial going again to its founding in 2011”, however it will likely be going to effort to enact this as a extra sustainable ongoing measure inside its broader local weather plan.

On different fronts, Snap notes that it’s additionally elevated illustration of girls on its Board to 50%, whereas it additionally outlines its ongoing work on enhancing its machine studying processes to address potential bias in its systems.

Snapchat additionally experiences that it now has greater than 4,000 workers situated in 15 nations world wide, and helps 35 distinctive languages.

Snapchat CitizenSnap report

There are some fascinating insights right here, and it’s good to see Snapchat making a concerted effort on all of those fronts to have a extra optimistic affect on the world, and contribute to key causes.

As outlined by Snap CEO Evan Spiegel:

“We consider it’s an ethical crucial to work in direction of making a wholesome and protected society, and we all know it issues to the a whole lot of hundreds of thousands of Snapchatters who use our companies day-after-day. It’s additionally good for enterprise. As our CitizenSnap report lays out, we’ve each made important strides ahead, and know there’s a lot extra to do, and methods we are able to enhance.”

These efforts will affect the corporate, each in an operational sense, and a elementary one, and it’s price noting Snap’s strategy to those more and more essential areas.

You may learn Snapchat’s full 2021 CitizenSnap Report here.



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