Branding
Tuesday May 18, 2021 By David Quintanilla
Standard Black Designed Goodline Grooming Co. With Classic Barbershops In Mind | Dieline


CVS has teamed up with Commonplace Black, a artistic company primarily based in LA and New York, identified for reworking manufacturers, to create a grooming model for males that’ll undoubtedly assist them look nice and really feel even higher.

The packaging brings you the basic barbershop really feel blended with glossy and fashionable components. The brilliant blue shade story is reliable and creates a clear and easy aesthetic. Let’s be trustworthy, catching consideration in a crowded CVS aisle is not straightforward, however these well-designed merchandise are sure to face out on any shelf.


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Guys wish to look good and really feel nice, however they need straight-forward and efficient merchandise that give them confidence. CVS requested Commonplace Black to create a brand new males’s grooming model that gives guys exactly what they need: easy but good for you merchandise—realizing that catching the eye of grooming-minded guys is not straightforward.

Commonplace Black designed the model from the counter up, together with model technique, naming, brand, tone of voice, shade, packaging design, and in-store expertise. Goodline was born by bringing collectively the acquainted barbershop aesthetic with easy, eye-catching, and fashionable design that appeals to guys at present. Providing easy affect with good for you components, Commonplace Black gave Goodline a model story with simply the correct amount of factual need-to-ingredient info whereas utilizing wit and a humorousness to make it relatable.

Goodline. Look Good. Be Properly.

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