Branding
Wednesday June 2, 2021 By David Quintanilla
Tepozan Tequila Is One of Jalisco’s Best Kept Secrets | Dieline


Tequila is maybe one of the vital misunderstood spirits sitting in your bar cart or taking on helpful actual property at your native watering gap. Lengthy thought-about that depraved hooch you shoot after sucking on a lime and licking some salt off the again of your hand or that neon mixto juice swirling round in a sticky machine at considered one of your informal neighborhood chain eating places, tequila will get a reasonably unhealthy wrap. Certain, you’ll be able to take pleasure in it in a margarita or some other cocktail, however it’s additionally a effective sipping spirit that you would be able to take pleasure in in the identical method you’d a superbly aged bourbon.

However, if you wish to do this, it helps to have a reasonably rattling good tequila. And now, we’ve Tepozan, considered one of Mexico’s best-hidden secrets and techniques, coming to the US in the end.

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There aren’t many tequilas which can be grown and bottled at their supply, however Jalisco’s Tepozan does simply that, making it a real farm-to-glass spirit. Made by grasp distiller Don Carlos, the model retains it clear and conventional, using simply water from a volcanic-filtered pure mineral spring, blue agave, and yeast from close by fruit bushes that’s naturally occurring. 

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Additionally they simply so occur to have some distinctive branding.

To bottle this handcrafted spirit, they turned to Mexico Metropolis design company Brutal. Taking cues from pre-Hispanic Aztec tradition and the nation’s postmodernism motion, they use legendary symbols to refined and grand impact. Early on, the studio landed on a Nahuatl legend, the place it was stated that if a butterfly landed in your hand, you might make a want. As soon as the butterfly leaves you, it’ll pay a go to to Xochiquetzal, the goddess of pleasure and flowers, the place your want will get granted.

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The bottle includes a superbly illustrated hand with a butterfly about to land in its palm, and on the again label, you’ll discover one other picture of an individual about to be greeted by the identical winged insect. Copy additional adorns this legend, studying, “The butterfly subtly settled on his finger, and the moved man whispered to her his deepest want; the considered one of fulfilling males with happiness to rejoice their hearts. Tepozán tequila is the manifestation of Grasp Distiller Don Carlos’ biggest want.”

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The daring and considerably chunky serif typography used on the bottle takes inspiration from the Mexican modernism motion of the 50s, and the tequila is hand-bottled and labeled, full with a wax dipping and seal. The three variants are available in white (the Blanco), purple (Reposado, aged 4 months in Kentucky white oak bourbon barrels), and black (a 14-month barrel-aged Añejo) labels.

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With Tepozan, Brutal mixes the current with the previous for a up to date model that’s ripe for discovery, and fortunate for us, we simply would possibly be capable of discover a bottle this summer time.

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