Monday May 31, 2021 By David Quintanilla
The 8 Best Instagram Analytics Tools (And Metrics to Track)

Any profitable technique requires 4 parts: goal-setting, implementation, evaluation and refinement. Instagram analytics handle the evaluation portion of this equation for social entrepreneurs.

Good Instagram analytics instruments make it easier to perceive how your Instagram efforts are paying off. You possibly can study what’s working and what’s not. You then transfer onto the refinement portion of the technique, tweaking your efforts to spice up your outcomes and improve ROI.

Let’s have a look at among the finest Instagram analytics app choices, and crucial Instagram metrics you have to observe.

Instagram analytics tools

1. Instagram Insights

If you’re using an Instagram Business or Creator account, you’ve got entry to this built-in Instagram analytics app.

Instagram Insights audience location and age range

(Should you’re nonetheless utilizing a private account, take a look at our step-by-step instructions to switch over to an Instagram Business account now.)

This native analytics device throughout the Instagram app gives insights into your account efficiency, together with attain, engagement, followers, and Instagram ads. We’ll present you precisely find out how to see Instagram analytics utilizing Insights later on this submit.

Insights is a good Instagram analytics free device, nevertheless it is probably not the perfect Instagram analytics app for critical social entrepreneurs. For extra sturdy, longer-term monitoring, or to export your knowledge for a social media report, you’ll want to take a look at different Instagram analytics instruments.

2. Hootsuite Analytics

Hootsuite Analytics permits you to observe Instagram analytics in additional element than the native Instagram Insights.

Hootsuite Analytics Instagram overview

Supply: Hootsuite

Certain, we could also be biased, however for the file, listed here are some issues that the Hootsuite Analytics dashboard can do this Instagram can’t:

  • Present you knowledge from the distant previous
  • Evaluate metrics over particular time durations to get a historic perspective
  • Generate downloadable customized stories
  • Have a look at particular submit efficiency utilizing your most popular metrics
  • Monitor your account’s response time in customer support conversations
  • Rank Instagram feedback by sentiment (optimistic or destructive)

Study extra about Hootsuite Analytics right here:

3. Hootsuite Impact

Hootsuite Impression permits you to evaluate metrics for various social accounts facet by facet. It additionally gives detailed ROI evaluation for each natural and paid Instagram exercise, including IGTV.

Bear in mind how we mentioned proper up on the prime that refining your technique is a key a part of utilizing analytics to enhance? Hootsuite Impression can present customized suggestions for refining your technique based mostly in your particular targets.

4. Creator Studio

That is one other native Instagram enterprise analytics device. Nevertheless, as an alternative of being constructed into the cellular Instagram app, Creator Studio works in your laptop.

Creator Studio offers you entry to a lot of the similar metrics as Instagram Insights, however just for a seven-day window.

Creator Studio interactions

Supply: Creator Studio

One neat analytics function of Creator Studio is the Calendar view, the place you’ll be able to see at a look precisely whenever you posted to Instagram.

Should you’re a member of Brand Collabs Manager, you may as well observe your model collaboration metrics right here in Creator Studio. We’ve bought a full weblog submit on how to use Creator Studio that walks you thru all of the methods you should use it together with your Instagram Enterprise or Creator account.

5. Iconosquare

Begin with Iconosquare’s Instagram audit for enterprise accounts. This Instagram analytics free device gives knowledge in your attain, engagement, likes, saves and extra. It additionally gives data on how your Instagram metrics stack up towards the common charges on the platform.

Iconosquare Instagram Audit

Supply: Iconosquare

Iconosquare additionally affords a free trial of their professional dashboard. You’ll get all the usual metrics: engagement charges, follower stats, Tales knowledge, et cetera.

6. Keyhole

Keyhole makes a speciality of Instagram hashtag analytics and key phrase monitoring, together with all the same old Instagram metrics.

Keyhole dashboard

Supply: Keyhole

It’s helpful for monitoring promotions, branded hashtags, and Instagram contests in real-time. It’s additionally a useful gizmo to trace Instagram analytics whenever you work with influencers.

7. Phlanx

Phlanx affords a free, easy-to-use Instagram engagement calculator. The useful factor is you should use it to verify your personal account, or another person’s. Which means you should use it to pre-screen potential influencers and brand ambassadors.

All you need to do is kind in any Instagram deal with to see complete followers, engagement fee, and common likes and feedback per submit.

Phlanx Instagram engagement calculator

Supply: Phlanx

8. Fb Adverts Supervisor

Should you’re operating paid campaigns on Instagram, Fb Adverts Supervisor is a key useful resource in your analytics toolbox. It gives efficiency and price data for all of the adverts you place on the Fb household of merchandise, together with Instagram.

You will get efficiency data to your Instagram promotions inside Instagram Insights, however to carry out a radical price evaluation, you’ll wish to incorporate Adverts Supervisor as nicely.

Easy methods to see your Instagram analytics

Right here’s the place to seek out all of your Instagram metrics throughout the Instagram app.

Bear in mind, you want a Enterprise or Creator profile to entry analytics. Right here’s a fast video overview:

Instagram account analytics

Let’s begin with the overview metrics to your Instagram profile.

1. Within the app, go to your profile.

2. Faucet the hamburger icon within the prime proper nook.

Instagram profile hamburger icon

3. Faucet Insights


4. View your content material overview, together with accounts reached, content material interactions, complete followers and content material shared.

Recent highlights overview

Supply: Instagram

Within the prime menu, you’ll be able to select whether or not to view these Instagram metrics for the final 7 or final 30 days.

Instagram followers analytics

From the overview display, scroll right down to Your Viewers and click on See All. You’ll see an outline of your follower development, adopted by particulars in your viewers demographics.

You’ll discover a great deal of helpful data on this display, together with your viewers’s:

  • High 5 places (metropolis or nation)
  • Age vary (general or damaged down by gender)
  • Gender
  • Most energetic occasions (by hour or day)

audience demographics

Along with monitoring your follower development metrics, that is beneficial knowledge for planning when to post on Instagram in addition to guiding your content material technique.

Instagram submit analytics

From the overview analytics display, scroll right down to Content material You Shared, then click on the proper arrow subsequent to your variety of posts.

This may deliver up an inventory of all of your posts, sorted by the metric you select. The default is attain, however you’ll be able to select from a protracted checklist of metrics, together with feedback, follows, shares, and extra.

You possibly can select timeframes from 7 days as much as 2 years, and filter by submit kind (pictures, movies, carousel posts, or all posts).

post analytics select post type

You can too discover the analytics for any particular person Instagram submit by clicking the View Insights hyperlink underneath the submit in your feed.

mountains photo view insights

Supply: Instagram

This may deliver up just a little pop-up field displaying the entire likes, feedback, saves, direct message shares, profile visits and attain.

total likes, comments, saves, direct message shares, profile visits and reach

Supply: Instagram

Instagram Tales analytics

From the overview analytics display, scroll right down to Content material You Shared, then click on the proper arrow subsequent to your variety of Tales.

Similar to to your posts, you’ll be able to see attain, impressions, and so forth. You can too see exits, forwards, and different Tales-specific metrics. You possibly can view a time vary from 7 to 30 days.

Stories analytics

Supply: Instagram

For extra particulars, we’ve bought an entire weblog submit that can assist you benefit from your Instagram Stories analytics.

IGTV analytics

From the overview analytics display, scroll right down to IGTV Movies and click on the proper arrow subsequent to your variety of movies.

Once more, you’ll be able to see the usual metrics like attain, likes, and feedback. You can too select to view IGTV-specific metrics like common share watched, video views, and video interactions.

You possibly can select a time interval from 7 days to 2 years.

Reels analytics

As of Might 2021, Reels analytics are included within the Attain breakdown in Instagram Insights. To entry it, faucet the proper arrow subsequent to Accounts Reached within the overview display.

Right here, you will notice how Reels carried out in comparison with different content material varieties over the past 7 or 30 days. This part additionally features a rating of your prime Reels.

Reels analytics

Supply: Instagram

To view insights particular to Reels solely, scroll right down to Reels within the Insights overview display and faucet the proper arrow subsequent to your variety of Reels. Right here, you’ll be able to see all your Reels efficiency metrics in a single place.

To verify in on the efficiency of a particular Reel, open the Reel out of your profile, then faucet the three dot icon within the backside proper of the display, then faucet Insights.

Reel insights and interactions

Supply: Instagram

For extra data, take a look at our guide to using Reels Insights to make better content.

Dwell analytics

The Might 2021 Instagram replace additionally introduced Dwell analytics to Insights.

To entry Dwell Insights, go to the overview analytics display, scroll right down to Dwell and click on the proper arrow subsequent to your variety of streams. Right here, you will notice metrics associated to Dwell streams: accounts reached, peak concurrent viewers, feedback and shares.

Instagram Live analytics

Supply: Instagram

Easy methods to entry Instagram analytics on desktop

Navigating by analytics in your cellphone is nice for fast, on-the-go monitoring of your Instagram metrics, nevertheless it’s not the best whenever you’re attempting to research your knowledge or create a social media report.

Happily, you may as well entry your analytics in your laptop by Hootsuite Analytics and Hootsuite Impression.

1. Go to your Hootsuite dashboard, and click on the Analytics icon within the sidebar.

Hootsuite dashboard analytics

2. Choose your Instagram Overview (if you happen to haven’t already, comply with these steps to connect your account)

Choose your date vary, overview your metrics, and schedule any stories you want.

Essential Instagram metrics to trace

Feeling just a little overwhelmed? With a lot data accessible, it may be powerful to determine which knowledge actually issues to your model.

Right here, we break down which Instagram metrics you must observe to achieve the targets that matter to you.

Account metrics

Engagement fee

Easy methods to calculate engagement fee:

Common throughout all posts: [Post interactions ÷ total follower count (or impressions) ✕ 100]

This metric is a baseline for evaluating how nicely your content material is resonating together with your viewers and provoking motion. Observe that this share will usually dip as you achieve extra followers.

Virtually all analytics instruments will calculate this quantity to your account, in addition to for every submit.

As a result of some specialists suppose the variety of impressions is a greater comparability than follower depend, you would possibly get a distinct share from completely different calculators.

Professional tip: If you wish to get granular, right here’s a breakdown of all the different ways to calculate engagement rate.

Follower development fee

Easy methods to calculate follower development fee:

Variety of followers gained ÷ earlier variety of followers ✕ 100

Should you don’t observe development over time, your follower depend is just about only a vainness metric. That’s a wasted alternative, as a result of no different Instagram metric has a much bigger influence on natural attain.

(If considered one of your targets is growing model consciousness, take a look at our ideas for getting more Instagram followers.)

Web site referral site visitors

The quantity of people that go to your web site from Instagram.

Monitoring the circulate of site visitors from Instagram to your web site is essential if you wish to increase your Instagram ROI.

There are three primary methods to measure web site site visitors from Instagram:

  1. Monitor the variety of folks clicking the hyperlink in your bio;
  2. Monitor the variety of folks swiping up in Instagram Tales;
  3. Use UTM parameters in your links. (UTM parameters can seize knowledge from anybody who’s copy/pasted the hyperlink into their browser, messaged it to a buddy, or been referred by an influencer.)

Professional tip: If tracing buyer motion alongside the shopping for journey sounds nice, however difficult, we suggest you check out Hootsuite Impact.

Particular person submit metrics

Put up engagement fee

Easy methods to calculate submit engagement fee:

Put up interactions / complete follower depend (or impressions) ✕ 100

Engagements (likes, feedback, and saves) present that you simply’re connecting with followers on Instagram. Some social media specialists prioritize feedback over likes as a result of they take extra effort and will point out a better degree of curiosity.

Put up remark fee

Easy methods to calculate submit remark fee:

Put up feedback ÷ complete follower depend (or impressions) ✕ 100

A like is pretty simple to dish out, whereas you’ll wish to take note of the individuals who take the step to depart a remark in your submit.

In case your targets contain constructing loyalty, or nurturing relationships, depend feedback individually from general engagements, and work to carry that quantity particularly.

Professional Tip: Cross-reference remark counts towards message sentiment in your social listening tool to verify not simply whether or not your content material is resonating, however how.


The whole variety of occasions your submit was served to Instagram customers.

The variety of impressions a submit earns can point out how nicely you’re selling your account and content material.

Are you choosing the right hashtags? Cross-promoting successfully? Have you ever thought-about selling your posts with some ad spend?

Keep watch over this quantity. Particularly in case your purpose is constructing consciousness on the prime of the gross sales funnel.


The whole variety of distinctive accounts who noticed your submit.

Your natural attain is said to the variety of followers you’ve got, however that’s not the entire story. It’s additionally associated to how fascinating your content material is.

The extra partaking your content material is, the extra folks will see it. That’s why it’s key to grasp how the Instagram algorithm works.

Instagram Tales metrics

Tales engagement

Easy methods to calculate Tales engagement:

Whole actions ÷ Whole attain X 100

To measure engagement in your Tales, add up the replies, profile visits and sticker faucets earned. These optimistic interactions can let you know what you’re doing proper.

For a full rundown of Instagram Stories analytics, check out our guide.

Completion fee

Easy methods to calculate Tales completion fee:

Quantity of people that considered the ultimate Story phase ÷ Quantity of people that considered the primary Story phase X 100.

Folks watching your Story all through signifies your content material is connecting together with your followers.

It’s additionally a good suggestion to regulate all of the navigational metrics for probably destructive suggestions:

  • Again (a.okay.a., viewers wish to watch the Story once more—is it too quick?)
  • Ahead (a.okay.a., skip it—is it boring?)
  • Subsequent Story (a.okay.a., skip you—are you boring?)
  • Exit (a.okay.a., they went again to TikTok, ouch.)

That is nice suggestions for individuals who don’t thoughts just a little powerful love. Use this data to up your game on Instagram Stories.

IGTV metrics

Common share watched

How a lot of your IGTV video the common viewer sees earlier than clicking away.

The IGTV “video views” metric counts anybody who watched for greater than 3 seconds. That’s an excellent indication of preliminary curiosity, nevertheless it’s not all that useful for monitoring how successfully your video content material linked with followers.

As a substitute, observe common share watched to get a way of how compelling your IGTV content material actually is.

Reels metrics

Reel engagement fee

Easy methods to calculate Reel engagement fee:

Reel interactions ÷ complete follower depend (or views) ✕ 100

Add up the entire Reel likes, feedback, shares and saves, then evaluate that to both your follower depend or the variety of viewers for the Reel.

Utilizing your follower depend on this determine gives you a way of how compelling your Reels are to your general viewers, whereas utilizing the variety of viewers gives you a greater thought of how Reels carry out towards each other.

Dwell metrics

Dwell engagement fee

Easy methods to calculate Dwell engagement fee:

Dwell interactions ÷ complete follower depend (or accounts reached) ✕ 100

Add up the entire Dwell feedback and shares, then evaluate that to both your follower depend or the variety of accounts that Dwell stream reached.

Instagram Adverts metrics

Click on-through fee

Easy methods to calculate advert click-through fee:

Clicks ÷ Impressions X 100

Click on-through fee is a crucial metric to trace, however do not forget that a better fee will not be at all times what you’re searching for. Should you’re paying for every click on, you wish to ensure your advert copy correctly qualifies potential patrons so solely those that are literally enthusiastic about your model click on by.


For a lot of manufacturers in ecommerce and B2B, this quantity is the final word purpose. You wish to promote your product, join a brand new lead, or get an electronic mail handle.

You possibly can observe these tangible outcomes utilizing Hootsuite Impact.

Price per consequence

Easy methods to calculate price per consequence:

Whole quantity spent ÷ variety of outcomes (for a specified time interval)

How a lot did every of these conversions price you? Keep watch over this quantity to ensure you don’t pay extra for a conversion than it’s value. You possibly can find this data in Facebook Ads Manager.

Save time managing your Instagram presence with Hootsuite: Schedule posts and Tales forward of time, and monitor your efforts utilizing our complete suite of social media analytics instruments. Attempt it free right now.

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