Branding
Friday May 21, 2021 By David Quintanilla
The Duality Of Mexican Culture Is Represented Through Raicilla Perra Suerte’s Packaging | Dieline


Perra Suerte, 100% Agave Maximiliana, focuses its branding and id, created by Cocoa Manufacturers, on Mexican tradition’s dichotomy. The label discovered on the fantastically textured bottle is minimalist and easy, apart from the seemingly random scribble throughout the identify. It completely faucets into the balancing of tradition and is overwhelmingly sudden in one of the best ways attainable. To not point out, the bottle’s texture is solely beautiful. Really a bottle design nicely performed. 


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Mexican tradition is considered one of duality. And typically, in that ambivalence, we use the identical phrase to explain two reverse concepts. Equally, the expression “¡perra suerte!” is each a manner of vocalizing frustration within the face of misfortune, and and likewise an envious response in the direction of any individual else’s good luck, as in: “¡Qué perra suerte tiene!” (How darn fortunate she/he’s!). Thus, Perra Suerte synthesizes this deep contrasts that make the spine of our idiosyncrasy.

Raicilla is a lesser recognized agave distillate from Jalisco, the identical state the place tequila is produced. The fizzy, pungent sensation it leaves on the tongue and the eventual smoother after style additionally play this similar recreation of stark contrasts. In flip, the bottle is richly ornamented with an summary resemblance of an agave piña whereas the label is clear, minimal, virtually spotless if it weren’t for the sudden scribble over the logotype, which, apparently sufficient, was additionally the product of a random accident, making an attempt to position the Grasp Raicillero’s signature on it. This packaging was awarded Double Gold within the Design Class on the San Francisco World Spirits Competitors 2021.

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