Marketing
Friday May 14, 2021 By David Quintanilla
TikTok Launches New #FactCheckYourFeed Initiative to Promote Digital Literacy


Misinformation has develop into a key focus for each digital platform, and this week, TikTok has announced a brand new initiative to assist enhance digital literacy, and cease the unfold of deceptive reviews inside its app.

Referred to as #FactCheckYourFeed, the brand new marketing campaign goals to assist equip TikTok customers with the talents they should “critically interact with content material, navigate our platform safely and guard themselves in opposition to potential harms.”

As you possibly can see on this instance, the brand new initiative will use TikTok clips from a spread of creators and public figures to stipulate key classes in methods to detect and keep away from deceptive information on-line, all introduced in TikTok’s distinctive fashion.

As defined by TikTok:

We take the duty to assist educate our customers critically, which implies ensuring that everybody has entry to good, correct data each time they want it. To attain this, it is vital that our customers are in a position to accurately establish what they’re watching and to know if they’re being given probably inaccurate or dangerous data.”

Digital literacy is now a important consideration for social media platforms particularly, with round 71% of people now getting at the least a few of their information enter from social media apps. That makes all social platforms key information sources, and with the real-time, public nature of social feeds, that additionally lends the medium to misinformation campaigns, and focused pushes aimed to affect public motion based mostly on variable agendas.

And whereas TikTok just isn’t thought-about a key supply of such efforts, it’s being focused by misinformation and disinformation teams.

As per the platform’s most up-to-date transparency report, TikTok eliminated over 340,000 movies within the US within the second half of final yr for breaking its guidelines round election misinformation, whereas it is also getting used to unfold propaganda and politically-focused content material in various regions

In some methods, TikTok may very well be much more vital for such efforts, given its reputation amongst youthful audiences. If TikTok can play a job in offering such training to youthful consumer teams, that may assist to extend consciousness shifting ahead, which can higher place individuals to view such content material with a extra important eye in future.

I imply, actually, we ought to be educating digital literacy in colleges as a matter after all – as is now executed in Finland – given the importance of its position in influencing political actions and voter exercise across the polls.

However with that also seemingly a good distance off, applications like this should do, and it is good to see TikTok taking the initiative and trying to present extra steerage to customers on the important thing issues to look at for, whereas additionally speaking that to them within the methods they’re extra comfy with, and attentive to.

“Our ambition is for #FactCheckYourFeed to encourage our group to dig slightly deeper and assume slightly wider. Growing these vital expertise won’t solely assist individuals whereas on-line, however of their on a regular basis lives.”

An vital, and worthwhile, intention, which might have a spread of flow-on advantages.



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