Marketing
Tuesday May 25, 2021 By David Quintanilla
TikTok Launches New ‘TikTok Radio’ Station in Partnership with SiriusXM and Pandora


TikTok is seeking to reinforce its reference to music traits through a new partnership with SiriusXM and Pandora that can see the creation of ‘TikTok Radio’, a brand new digital radio station that can showcase trending tracks based mostly on platform engagement, and have playlists from, and collaborations with, TikTok influencers all through the summer season within the US.

TikTok Radio

As defined by TikTok:

“Sonically synched to the TikTok expertise, the channel will really feel like a radio model of the platform’s “For You” web page. The TikTok Radio channel will characteristic a various group of TikTok creators showcasing trending music and tales behind the songs all through every day, in addition to a weekly music countdown devoted to TikTok’s high trending tracks.”

TikTok has already develop into a key channel for fueling music traits, with the rise of Fleetwood Mac’s ‘Desires’ to the top of the Billboard charts last year, in response to a trending TikTok clip, underlining the chance for report labels within the app.

And whereas that is the highest-profile instance of TikTok straight fueling a music development, there are numerous others, with report labels now increasingly looking to TikTok to assist them outline their advertising technique, and producers even creating tracks, and re-naming songs, based mostly on what’s gaining essentially the most traction within the app.

Which is sensible. TikTok is now on observe to develop into the following billion-user platform, whereas its reputation amongst youthful audiences implies that it is also more and more influential in driving viral traits. 

Given this, the brand new TikTok Radio initiative is a logical partnership, and can assist to solidify the connection between music followers and the app. And it may be value tuning into for manufacturers seeking to enhance their presence within the app, with the radio present offering some extra perspective on key traits of be aware, which might assist to information your understanding and technique.

Along with this, starting in the present day, Pandora is launching a sequence of unique hosted playlists that includes well-liked TikTok creators “who will take listeners via their favourite songs with particular commentary about their picks”. The sequence will kick off with TikTok star turned musician Bella Poarch.

Actually, TikTok’s total affect can’t be missed, however for music traits specifically, its energy is obvious.

The limitation of that is that with so lots of TikTok’s traits pushed by viral themes within the app, that would make it tougher for TikTok creators to port their reputation to different platforms, in the event that they so desired, however with TikTok nonetheless rising, and turning into a much bigger participant within the social area, they might not must – although efficient creator monetization stays a key problem.

Both means, it will be value tuning in to get a greater really feel for the most recent TikTok shifts.

TikTok Radio might be out there in automobiles and as a streaming channel on the SiriusXM App, desktop, and all linked gadgets.



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