As a part of its broader ‘Small Business Month’ initiative, by means of which it is sought to focus on the advantages of the platform for SMBs, and promote smaller operators within the app, TikTok has printed a new, 60-page guide on how SMBs could make finest use of its instruments, together with a variety of explainers, ideas, overviews and case research to supply perspective and steering for these seeking to map out a more practical TikTok technique.
And should you’re contemplating TikTok in your digital advertising course of, it is undoubtedly value a glance. You possibly can obtain the complete information here, however on this submit, we’ll check out a few of the highlights.
As famous, the brand new information seems to be to stipulate the advantages of TikTok for small enterprise promotion, and features a vary of engagement stats and pointers aligned with this strategy.
The information additionally features a vary of TikTok-specific ideas, designed to assist manufacturers implement a more practical strategy to their TikTok advertising efforts.
The precise notes listed here are useful, with TikTok offering clear, actionable recommendation on precisely what manufacturers ought to do to maximise their on-platform efficiency, and what they’ve discovered works finest by way of branded content material and posts.
TikTok additionally features a vary of case research and examples as an instance the important thing factors, which additionally present some invaluable perspective to help in your planning.
And undoubtedly, extra manufacturers are on the lookout for additional steering of their TikTok efforts. In response to a recent survey, TikTok is the platform that almost all SMBs need to be taught extra about this yr, because the platform continues to develop, and advance in direction of turning into the subsequent billion-user platform.
If that sounds such as you, then you must undoubtedly try this new information – some fascinating studying, and invaluable notes, to your technique.
You possibly can obtain the complete ‘Official Information to Advertising on TikTok’ here.
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