Kentucky bourbon model Maker’s Mark has been distilling whiskeys since 1958, and since day one, it has been sealing its bottles by hand-dipping them in a specifically formulated wax. That pink wax has turn out to be Maker’s signature visible part, giving the bourbon a particular look amongst different spirits on the shelf.
It’s that hand-dipped pink wax that takes middle stage within the newest model refresh for Maker’s Mark, in partnership with company Turner Duckworth. The “pink drip” is graphically recreated, complimented by the label’s tan shade. Extra visible property had been handcrafted utilizing conventional wooden etching methods, they usually additionally made two customized fonts primarily based on the unique label for the refresh.
“The bottle acted as a North Star that we held all our inventive work as much as,” mentioned Jared Britton, inventive director for Turner Duckworth, in a press launch. “Setting our course, we needed to contemporize the id in a method that felt reflective of the unique supply, and in the end create a basis for Maker’s to turn out to be a real international icon.”
The result’s a model refresh that emphasizes a home made high quality, exemplified by the pink wax the bottles are nonetheless hand-dipped. The brand new visible id is heat, respects Maker’s heritage, and ensures that the distinctly packaged spirit will proceed to name out to bourbon drinkers whereas attracting new ones.
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