Marketing
Thursday May 6, 2021 By David Quintanilla
Twitter Rolls Out Larger Image Display in Timelines to All Users on Android and iOS


After testing it out over the last couple of months, Twitter is now rolling out its new tweet image display format, which can imply that full-sized previews of hooked up tweet photographs at the moment are proven inside consumer timelines, versus the present cropping down to suit your image into a selected tweet picture body. 

Twitter image update

You possibly can see the present show on the left, versus the brand new format on the suitable. Fairly than being cropped to inside an inch of their life, making it troublesome to see what the picture really is in lots of instances, Twitter will now present full-sized footage within the timeline, which can change the best way tweets are displayed – and can probably have a couple of implications from a digital advertising perspective.

The primary change in method pertains to the bigger tweet show for tweets with photographs, which equals extra display actual property, and extra room to share your message. That might imply that attaching photographs will enhance consumer response to your model message, as it is going to be bigger, and can stand out extra in-stream – so it’s possible you’ll wish to experiment with photographs a little bit extra in your Twitter course of on account of this replace.

It additionally signifies that you now not must try to calculate precisely the suitable dimensions to make sure that customers can see your hooked up picture within the timeline.

Although there are some provisos to this – as defined by Twitter:

Inside these parameters, you are good to go – so you’ll nonetheless want to make sure your Twitter photographs meet these necessities. However you will not must add completely different variations until you get simply the suitable one which shows as you need within the feed.

And there may be one different implication, as famous by Conviva’s Nick Cicero:

That is an attention-grabbing, and legitimate consideration to remember. If customers now not must click on in your tweets to increase your hooked up photographs, that will even probably end in a decline in engagement along with your tweets. So if you happen to often submit photographs, and your numbers take a dip, this may very well be the rationale why. Price noting in your course of.

It’s also value noting that this solely applies to single-image tweets. Tweets with a number of photographs will nonetheless be displayed within the older format – so if you wish to maintain utilizing the ol’ ‘open for a shock’ tweet engagement trick, you continue to can, simply with a number of photographs as a substitute.

It looks like a superb addition, which can make your Twitter feed a extra visually attention-grabbing house. Although it may take some getting used to – and once more, for manufacturers, it may imply that tweets with photographs generate much more consumer curiosity, because of the variable dimension and show.

Which may additionally, finally, make this an annoying replace. If manufacturers work out that utilizing the max picture dimension is one of the best ways to dominate house, that would render fashionable hashtags streams just about unfollowable, as trendjacking reaches new (visible) heights – although Twitter can be engaged on curated matters to assist enhance this expertise.

Nonetheless, it is an attention-grabbing replace, which is bound to have implications to come back.

Time to start out experimenting along with your tweets.

The brand new show replace is now stay within the newest model of the app. 





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