Branding
Wednesday May 5, 2021 By David Quintanilla
Westward Whiskey’s Redesign From Pearlfisher Showcases Its Oregonian Origins | Dieline


Westward Whiskey is an Oregon-based distillery that produces single malt American whiskey from Ale brewed with native Northwestern components. 

Produced for almost 20 years, the craft spirit model’s distinctive course of makes use of new, flippantly charred oak barrels, not like conventional single malts. Whereas the product showcases the native Northwestern components like domestically grown barley and water from the Columbia River, the branding and packaging lacked that very same stage of regional affect. That is why Westward partnered with company Pearlfisher to imbue extra of the distillery’s spirit and locale into its branding and packaging.

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The brand retains its core idea, an uppercase W with an arrow pointing west by way of it. Nonetheless, they’ve refined it, and it now denotes northwest, a nod to iron deposits in Oregon throwing compasses a couple of levels off. The sans kind will get changed with a extra elegant serif, and so they added sharp edges to the label. Copper additionally will get integrated into the design, a reference to the copper stills used within the distillation course of. Additionally they selected to deemphasize a number of the copy on the unique bottle, permitting the redesign itself to inform the model’s story. 

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The teal of the label finds inspiration within the Columbia River Gorge, and so they based mostly the mountains on a photograph taken by Westward’s founder. Somewhat than use a smooth-shouldered and cylindrical bottle, the brand new vessel incorporates a squarer, stronger form, with a shorter however extra spacious neck and cragged edges that additionally name again to the Columbia River. “True Northwest” is stamped on the bottle between labels, solidifying the whiskey’s provenance.

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Whereas the previous packaging and branding felt sufficient ( if considerably generic), the brand new branding instantly demonstrates the rugged spirit of Westward’s Oregonian roots. The brand new packaging instantly showcases the premium nature and Pacific Northwest origins, additionally setting an expectation for the premium single malt whiskey contained inside.

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