Lettera7 designed the packaging for Xamorfos, the Italian gin whose aim is to take you on a journey. The packaging takes inspiration from a dream-like notion in a superbly minimal approach. The bottle’s form is nearly medicinal, and the label on simply the left half creates a way of unexpectedness. This model is a little bit tough across the edges in essentially the most endearing attainable approach.
Xamorfos is an Italian gin that invitations you to benefit from the pleasure in its purest type and to reside a deep expertise in your internal house. The Xamorfos expertise is impressed from the lucid dream idea, a sublime train in fashion which tries to change that stage located between consciousness and dream-like notion. It’s a journey that begins from a hidden place, on the border between actuality and want, and drives in a dimension the place the confusion is order and iridescent sounds, padded lights and ecstatic visions envelop you. In that darkish brightness, the matter doesn’t exist and the spirit is purified.
Now we have recollected the sentiments which come up from that aery nook and we remodel them into an intimate undertaking, removed from purely communicative targets. This mix of rationality and dysfunction was translated in a bottle that goals to stimulate tactile, visible and cognitive sensations. The fluidity of the gin recollects the lucid dream expertise together with his types distorted from the motion of lights and his visions destabilizing and seductive on the similar time. The label is supported by a system of rubber bands and might be faraway from the bottle and framed. We designed it as an open undertaking that would contain illustrators and artists invited to embrace the Xamorfos ideas and create periodically totally different paintings.
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