Marketing
Friday April 30, 2021 By David Quintanilla
YouTube Tests New Timed Comments in Video Playback to Provide More Context and Maximize Engagement


YouTube is testing a new comment display option, which is able to present viewer feedback at particular, timed factors inside the playback, which might present extra context on their intention and that means, whereas additionally highlighting the place the perfect dialog is occurring round every clip.

YouTube timed comments

As you possibly can see on this instance, shared by Android Police, the brand new timed remark show will convey up viewer feedback on the level through which they had been made throughout the clip.

As defined by YouTube:

We’re presently testing a brand new function that permits you to view feedback timed to the precise second you are watching in a video. This experiment is accessible on some movies to a small group of individuals and we’ll think about rolling this out extra broadly based mostly on suggestions.”

So not everybody can entry the choice as but.

To test in the event you’re within the check group, go to the feedback part inside the YouTube app (on iOS or Android) and faucet the ‘Type’ button on the backside proper of the playback window. When you have entry, you will see the “Timed Beta” possibility within the record.

YouTube timed comments

As Android Police notes, it is similar to the outdated SoundCloud kind remark show, which permits listeners to share their enthusiasm about sure components of every monitor. 

Will that encourage extra engagement on YouTube clips?

It is laborious to say, but it surely’s definitely an fascinating possibility, which might have worth in inspiring viewer habits, and engagement. It might additionally present extra perception as to what viewers are partaking with most in your video clips.

In a separate check, YouTube additionally not too long ago began sharing new digital literacy tips within the type of 15-second skippable advertisements that seem earlier than chosen clips.

https://www.youtube.com/watch?v=4PUQJcUyxKU

The method is designed to deal with rising issues round digital literacy, and folks sharing pretend stories, with the affect of misinformation inflicting important division and angst. That is been notably prevalent inside the COVID-19 vaccine roll out, with vaccine misinformation working rife on social networks. 

YouTube says the check is being carried out with a small group of customers within the US, whereas the guidelines are being proven at random, with the content material of the video they arrive earlier than not associated to their placement.

YouTube will assess the outcomes for deciding on a possible enlargement of the prompts.



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